Each and every social media marketing agency is pushing itself to raise awareness on COVID-19 to the best of their abilities. They are convincing their clients to share more about the virus and its preventions, asking them to interact with the audience regarding the pandemic and how it has affected us and how it will continue to affect us if we do not listen to the authorities who are trying their best to keep us safe and sound at our homes. We have to cage ourselves for a while if we want to breathe freely later. And for that to happen, we need to stay positive but alert and conscious so we don’t fall into the category of ignorant individuals. Everyone has everything to lose in this situation and the sooner we realize this the faster we could come out of this, alive.
For a digital marketing agency, this pandemic has made things difficult for the most part as the flow of products has stopped or slowed way down in the market, they do not wish to carry on the social media push right now. But on the other hand, more room for e-commerce marketing has been made as a by-product, which if researched well and executed in a calculated and strategic way could be fruitful for both the parties, the digital marketing agency itself and the store or business they are promoting.
A calculated strategy should be made if we wish to promote an e-commerce store, and the store itself should run smoothly without any glitches because we don’t want to compromise the user experience. User and consumer is always the main focus no matter what the product is. They are the ones that should be prioritized in every campaign and strategy if the brand wants to grow and stay relevant. Sometimes agencies lose track of the goal while trying to be creative which eventually costs their clients the potential buyers. Sometimes the client itself demands such campaigns which do not focus on the consumer and cost them a lot in the longer run.
Campaigns formed after a good research and careful understanding of the consumer and the product itself have a greater tendency to turn into a success in terms of sales and like ability of the product in the market. It also creates a positive word of mouth about the brand and the product which leads people to try the rest of the products that brand offers. It is only possible if people believe in the brand and not otherwise. Who would buy your product if your claims do not turn out to be true? Advertising is a tricky business, getting the consumer to buy once is not the main goal, but making them loyal customers is. And doing that is not an easy job, the products need to be of the quality they claim to be otherwise the brand loses credibility and eventually the sales. Determining the right course of action is quite important when devising a campaign around any product or a brand.