Web hosting companies provide services you need to run a website. Every time a visitor accesses a website, they are connecting to the server on which the website is being hosted. A web host provider is responsible for that server and properly maintaining it.
While understanding the importance of your web hosting company is easy, picking the best web hosting provider is not. There are many factors to examine before you make a selection. Here are some of the most important factors to consider.
Decide What Will Be on Your Website
One of the biggest problems with picking a web host for the first time is that your website is not actually built. Without a detailed plan of what you want on your website, you cannot pick the best web host company, Instead, before you begin selecting a web host provider, you need to understand what will be present on your website.
For starters, you need to decide the type of content that will be present. Will your website primarily consist of text or video content? Video content is more expensive to host than a strictly text-based website. Does your website need an e-commerce store? If you have any plans to sell products or services on your website, you will need one.
Each of these choices has different requirements that you cannot properly select without planning.
Picking the Best Price
One of the biggest factors of any business decision is the price. Web hosting is not free, it is a service. The good news is there is a lot of competition in the market, which gives you a lot of options. The bad news, however, is comparing prices is difficult.
While many web hosts may offer similar prices, they usually do not include the same services. When you compare prices, you must also compare what is included. One of the biggest factors when looking at prices is the signup price versus the renewal price. It’s no secret that web hosts want to make a sale, so they intentionally lower the signup prices.
Unfortunately, these prices do not last forever, and they are known as renewal prices. Renewal prices can sometimes skyrocket and you need to understand that you can save money in the long term by selecting a web host with higher signup prices, but lower renewal prices.
Find an Experienced Web Hosting Company
Everything gets better with experience and web hosting is no difference. It’s completely possible to find a new web hosting company that is offering lower prices than the competition, but that is to make up for their lack of experience. An experienced web host knows how to fix any issues that arise quickly and efficiently.
The biggest difference in a new web host versus an experienced web host is the equipment and resources they have. If your website becomes extremely popular overnight, a new web hosting company may not have the resources you require, while an experienced one will be able to match your growth. The web host you select will become your new best friend in an emergency, so make sure they have the experience required.
VPS or Shared Hosting
One of the most difficult is selecting a VPS or shared hosting package. VPS stands for Virtual Private Server and is essentially your own private server. This is an excellent choice for websites that get a lot of traffic or want to run their website in a very specific way.
Shared hosting is when you rent a small portion of a server along with other websites. This is a great choice for websites that are just starting out. You will not have a lot of traffic and don’t need a whole server to yourself, but there is catch. Using a shared hosting package can hurt your website’s SEO.
SEO is your websit’es Search Engine Optimization. It is how search engines like Google and Bing rank your website. If you have poor rankings, you will not appear on searches. This is how most websites get their traffic, so it is a very big risk.
High Uptime, Yes Please
The idea of your website being unavailable because of your webhost should be completely unacceptable, but it is impossible for your website to remain online 100% of the time, but you can get really close. Most web hosts offer at least 99% uptime, but there are others that offer even better guarantees of 99.5% and 99.9%.
If your website will be relying on sales, a higher uptime is required. Imagine a customer is ready to buy a product and the website is down. They will go to another website and make a purchase there instead. Any downtime your website experiences is a direct loss of revenue so the higher the uptime, the better.
Is the Environment Important to You
Most say yes, but do nothing, but that doesn’t have to be the case when selecting a web host. There are multiple green web hosting companies that can offer competitive prices and reduce the carbon footprint your website will leave behind.
Using green web hosting can help you build a more environmentally friendly website that will make visitors feel better about visiting. Saving the environment is becoming more popular and everyone is becoming more conscious of what they are doing, so think green when selecting a web host.
What to Take Away from This
In terms of the impact on your website, picking a web host is one of the biggest decisions you can make, and the biggest problem is it is one of the first choices. The good news is the choice you make does not have to be final, there is a lot of competition in the web hosting industry and switching between web hosts is very simple.
As long as you make a decision based on what your website will need and also leave room for growth, it’s hard to mess it up. Just remember that if you are unhappy with your web hosting provider, you can switch at any time.