Company events are important as they can bring numerous benefits to your business.
However, while large companies have it all figured out (they have a team of people in charge of organizing events or they simply hire an event management agency) it’s not that easy for small businesses.
When you’re a small business, it can be a bit more challenging to host a company event because you have to take care of things yourself.
However, it is manageable if you have the right approach and quality tips to follow.
In this article, we’ll give you some guidelines on how to successfully host your small business event.
Define the Purpose of the Event
The primary thing to do when planning an event is defining its purpose. This is the first step to planning any event really. Many entrepreneurs jump right to hosting events because it’s popular but they don’t actually know what they want to achieve with it. This is the wrong approach to event planning.
All the time and effort that go into organizing an event on your own should not be taken lightly. That is why you need to ask yourself what your goals and objectives are concerning your upcoming event?
What do you want to achieve with it? Is a fund-raising event, a team-building event, or perhaps you want more leads?
Events are a great way to get some free publicity or raise awareness of your product/service. Maybe you want to build your brand and make some noise so to speak?
Whatever your goal is, you should make sure that all your subsequent decisions are in line with your primary goal. Once you’ve defined the purpose of your small business event, you can focus on the location, audience, and various details.
Identify Your Audience
Who are your guests?
Identifying your target audience is the next important step in planning an event. Who do you plan on inviting and why? Understanding your target audience is crucial for your event promotion.
If you organized events before, then consider who your attendees were. If you want to promote your event, you can research to see who usually attends events similar to yours. Are these kinds of events usually attended by younger generations? You need to go as far as creating a persona but you should have a clear idea of who your typical attendee is.
Another important factor: think about the total number of your guests. You need to have an idea of how many people you’re expecting before you start looking for a venue.
If it’s a team-building event, obviously your employees will be there but will they get to bring a plus one?
Don’t Underestimate the Location
When choosing a venue for your event, you should create a list of your needs and then pick a venue that ticks all (or almost all of) the boxes.
If it’s summer and you want an outdoor event, then go for it. But if it’s an indoor type of event, then you should start by listing all the requirements for a venue and setting a date.
Perhaps a venue you like and which ticks all the boxes isn’t available on your chosen date. This is why, if possible, you should try to set a date as early as possible in your event planning process.
When choosing the location for your event, transportation should also be taken into account. If the place is out of the city, your attendees need a way of getting there. If you can’t afford to arrange transportation for them, then perhaps you should look for something closer.
Most importantly, will there be enough seats for all your guests?
What About Catering?
Events are accompanied by lots of food and beverages and even if it doesn’t seem so, catering is also an important part of your event strategy and should, therefore, be carefully considered.
You don’t want a shortage of food and drinks on your important day. You’ll probably have no trouble finding a good local caterer but before you do so, you need to create a list of guests and an approximate number of guests too.
Create a To-Do List and Stick to It
Nothing without a good old list. It’s the secret ingredient of every successful event.
Create a list and add all the details you need to handle such as refreshments, decoration, lighting, etc. Think about the little things important for the event that you would otherwise forget. Write everything down.
Follow the list and handle things one by one. In this way, you can’t mess up or worry you’ll forget an important detail. But make sure that you don’t forget to check the list from time to time.
All the above-mentioned factors are relevant and if you want to see some actual benefits from your event, you should stay focused on your list.