Google search algorithms were launched and are being upgraded and developed with the aim to deliver topical and valuable information to users. As an owner of a site, you should know how to build up an efficient SEO process to enlarge your business and what to expect from such algorithms as Panda, Penguin and Rankbrain.
1. Panda. This program can be associated with a roman emperor, deciding the fate of gladiators, since here Panda either pushes high quality sites to the top or throws low quality ones to the bottom. Surely, with the help of Panda, Google wants to get the best content, being real, helpful and necessary for its users as much as possible. So to get your site function properly, pay attention to the following crucial moments:
a) Avoid ‘thin’ pages – these are pages containing just a few words or sentences and aren’t useful for users at all. If you have plenty of such pages on your website and moreover you’ve added them to the Google index, be ready for bad news: Panda might regard your site as of low quality. Fill your pages with meaningful and vital info in order not to worry about the algorithm.
b) No duplicate content – uniqueness must become your second name if you want your website to prosper. Google can easily see that you’ve copied texts from other resources and it will definitely not appreciate this fact and so Panda will place you on a lower position.
c) Make the content valuable for readers – a search engine should satisfy the need to find a piece of really helpful and worthy information, not overloaded with adverts, links and keywords. And this is another concern of yours if you want to compete with Panda effectively.
2. Penguin. This algorithm was thought out to fight against low quality backlinks. These spammy links were created to ruin websites of competitors and thus get higher in the rankings. But Google made standards to backlinks more demanding to raise their quality. So, to still be competitive in the search results, you should indicate any unnatural links which gives a reference to your website and get rid of them. You can choose to delete them or to use Disavow tool provided by Google. So, after considerate cleaning, when there appears a new Penguin update, you will return your good reputation.
3. Rankbrain. The first and foremost in a SEO process is to determine keywords. The full campaign is actually based on those words and phrases, which your potential clients will put in while looking for your business. And at the same time, this is what rankbrain SEO is going to influence most of all. Why? Before implementing this new system, Google specialists used to work out a special mathematical algorithm to define search rankings. The most advantageous thing was that this set of rankings was stable till a latest upgrade was released, which enabled SEO campaigns to be effective for rather a long time. But today Rankbrain is able to learn, so it means it is continually developing and changing. That’s why you need to be more flexible and fast responsive to alterations in Google ratings landscape.