Radius Targeting Your Market with Digital Marketing
One of the biggest compliments we receive from clients is our ability to use digital marketing to REALLY drill down to a specific suburb or a radius of an address they want to target. The advantages of this laser targeting are almost as great as their implications. Marketing spend becomes efficient and wasteful spend using an aged ‘spray and pray’ approach becomes an outdated yesterday concept.
In this article we will go through how to radius target using digital marketing down to a crazy 1km radius and discuss the benefits and advantages of doing so.
Facebook Radius Targeting Currently Limited To 16km
Facebook has the ability to radius target for advertisements however it is limited to 10 miles or 16 km’s. This is a severe limitation for advertisers and businesses that want to specifically target pockets of a city and suburbs that they know are great converters for their product or service.
Google Ads Offers 1km Radius Targeting
Recently, Google AdWords has been rebranded to “Google Ads” and for months now Google has incrementally been rolling out a new user interface (UI) for its Ads platform. With the new UI now comes the ability to target radius of as low as 1km making laser target marketing a by product of its new UI and platform and opening up new and exciting possibilities to advertisers and businesses. The minimum target radius is 1km, the “net” can be widened to 2km, 3km, 5km, 10km, 20km right up t0 100km at the time of going to print with this article.
Instagram boosted posts can target a 1km radius
Instagram can send visitors to your website or your profile and you can set an address in its advertising section that you want to target. This can be narrowed down to a crazy 1km radius and in application opens up the ability to run several creative campaigns consecutively targeting cherry picked suburbs and locations giving you more control over your marketing spend.
Digital Marketing is getting more powerful by the year. With a wide range of options to choose from, managing digital marketing can become overwhelming as a business owner so partnering with All Marketing can relieve the Digital Marketing Perth headaches you can suffer. Mark Williamson is a Digital Marketing Consultant in Perth with 15 years of marketing and analytical experience.
To expand further on this article, below is a YouTube video from Mark going deep into the concepts explained here and helping you with a free tutorial to reach your market as efficiently in both time and cost as practical.