Starting a business is much like losing weight. When you first begin the process, you’re super excited about what lies ahead as you envision yourself once you’ve reached your goal. You imagine exactly what victory looks like and you’re so motivated by that image that you almost have to remind yourself to slow down a bit and tend to other areas of your life.
However, when the initial progress and excitement starts to wear off, your motivation starts to take a quick nosedive. Now, instead of being energized, you feel drained. Instead of feeling like you can make your goal a reality, you fight yourself every day to keep from giving up.
The bad news is that some business owners lose that fight and ultimately decide to close up shop.The good news is that you don’t have to be one of them as there are several things you can do to get and stay motivated in business.
Know Your Why
Why did you start your own business? Was it the freedom that being your own boss offered you with your schedule? Does it enable you to show up at all of your kid’s school functions? Maybe you decided to go out on your own because you were sick of making someone else rich and wanted a bigger piece of the pie yourself.
Whatever your “why,” whatever your reason for going out on your own, remind yourself of it often. Let that push you to continue to put one foot in front of the other when all you want to do is stop and sit down.
Get an Accountability Partner
Part of the problem with staying motivated in business is that there’s no one standing over your shoulder, telling you that you’re doing a good job and encouraging you to keep going. That’s why it’s helpful to find someone who is willing to take on the task of holding you accountable while also acting as a cheerleader along the way.
Harley Pasternak, fitness trainer for Lady Gaga and Ariana Grande, refers to this person as an “accountability buddy” and says that this person is “someone to motivate you, someone to educate you, and someone to inspire you.” Find someone who can do this for you in business and it can help keep you going.
Set the Right Goals
The reason setting goals is so motivating is, as ANZ Business Hub reports, having an end goal in sight encourages you to extend yourself “beyond your perceived limits.” So, even if you feel like you’re tired and you’re hitting a brick wall at every turn, the mere fact that you have a goal that you still want to hit can give you the drive you need to keep looking for solutions.
There are many methods to consider when setting your goals, but one of the most common is the SMART method. This involves setting a goal that is specific, measurable, achievable, realistic, and time sensitive. Having a goal with these five qualities means that you’re working toward a goal that could definitely become your reality…as long as you continue to move forward.
Read Success Stories
Very few things are as motivating as reading about how someone who, like you, struggled for a while before figuring out how to take their business from barely surviving to thriving to the point where they’re earning six or seven figure revenues. That’s why it’s helpful to regularly read success stories.
Learning about other people’s paths makes you feel less alone in your own struggles while also inspiring you to keep working toward your own business goals. Learning that feeling unmotivated and lost is a normal part of the process has a way of reenergizing the soul.
Though motivation can naturally wane from time to time, in business or any other area of your life for that matter, that doesn’t mean that you have to simply stand and watch it go. Instead, constantly remind yourself why you’re in business, find someone who will hold you accountable and push you when you’re struggling, set the right goals, and read some success stories to reinvigorate your soul.
When you do, you may find that your motivation was there all along. All you had to do was pull it out, dust it off, and shine it up a bit. We all need that from time to time, don’t we?