When it comes to the retail market, this is very competitive, especially when looking at the packaging. You need to be able to stand out on the store shelf in front of all the competition to get noticed. There are many brands which will be selling the same product as you. It is your aim to make your product the most prominent so that it gets noticed. If you sell cereal for instance you know that there are many kinds of cereal from different companies. The retail boxes can be designed attractively so that it markets the brand and product.
Interesting facts about packaging and retail marketing
Packaging can be used to market a product. This is when you know how to do it right. You need to be able to make your box get noticed by shoppers. When they see it, they will notice your product and may consider buying it.
For this, you have to focus on the design. It should be according to what potential consumers are drawn towards. Give a good first impression so that people think that the brand sells high quality stuff.
The following are 5 tips on how to use retail boxes in retail marketing:
Design according to customers likes
You are making packaging so that it is liked by potential buyers. For this, you need to research what they want when it comes to packaging. If you create the box in this way you can attract these people and make them consider buying the merchandise. You will be marketing yourself easily in a store.
Find out the gender of the potential buyers. The age range is important as well. Look at their geographical location and culture.
Also, find out where the product is brought mostly. It can be online or in a brick and mortar store. According to this you will design packaging.
Take the instance of cereal. You may have made it for kids, adults or retirees. The product is for both sexes. It depends on who you are catering to. For kids you will design packaging so that it looks bright and colorful. You can have cartoon images as well on the cereal box. It is important to convince parents to want to buy the product
If the cereal is sold online mostly you have to make the boxes strong. If it is sold in a brick and mortar retail store you will focus on making the box strong and also look attractive.
Make box sturdy and of a good quality
The packaging has to look like it is of high quality if you want to give a good impression and market the product positively. If the box is breaking in the store consumers will not be drawn towards buying it. If you make it with good material consumers will get the image that you care about providing them with quality stuff.
You can choose to use cardboard, corrugated cardboard, Kraft, for the material. These are all strong. They will keep your merchandise safe. Apart from this the material is also environmentally friendly. The brand will get a positive image as it cares for the environment.
If you are packaging food products like cereal, cereal packaging made from these materials will be safe. You need to choose safe materials so that dangerous chemicals do not go into the food.
Therefore, if you focus on this point you will be marketing the brand as caring for the health of consumers and the environment.
Some brands think that being simple when it comes to packaging does not work. This is wrong. It is better to be simple. In only a few seconds most consumers decide whether they want to buy something or not. Therefore, the first impression matters here.
Consumers have to know what the item is and the brand that has manufactured it. The packaging design may look amazing but if the potential buyer does not understand what the product is, they will probably not buy it.
Therefore, remain simple and clear. Only include what is necessary.
Tell customers what they are buying
If you want to market your products with the help of retail packaging it is important to inform consumers about what they are buying. They need to know all the important points about the merchandise.
It depends on what you are selling. You need to include some information about this. If you are selling cereal for instance you will have to tell the ingredients and nutritional information on the cereal box. Include the expiry and manufacturing dates. Inform consumers about any health warnings that they need to be conscious of. The quantity or weight of the product is important. Tell the flavor as well.
You may include a picture of the cereal. If you choose to do this try and make it look similar to the product. Consumers must not be dissatisfied when they open the box.
Highlight special features
If you want to market your product in a store you need to convince potential customers that yours is better than the competition. For this, you can include special features that the merchandise has.
For cereal on cereal packaging, you can state that the product is for those who are on a diet if this is the case. The one for kids can have details about how it is healthy for them. Include any promotions and discounts as well. Do not lie over here as it can harm your reputation.
The above are 5 tips to help you use attractive retail boxes to market your brand and product. Include a brand logo on all your packaging. The logo should be a simple one that can be remembered. When people notice this on your boxes, they will know that the products are from you.