How to write content for SEO and optimize it
The gems of a search engine optimized contents are phenomenal. However, there some productive ways to write an SEO-driven content and optimize it for Google. In this article, you will get to know a detailed overview of SEO and its key elements.
SEO is the technique to make your content optimized for Google at the same time adding persuasive writing style in it. There are certain algorithms of Google which need to get considered while working on SEO project.
Google analyze SEO content and makes you able to enjoy the position in top searches. What happens is when a visitor enters a query in search bar, the browser pops up top links in front of the visitor. These links contain relevant, compelling and reliable information. Hence, to get in the top charts, you need to get your content optimized. There are certain elements included in SEO techniques which need to get implemented in order to rank higher, as described below:
Site Speed
One of the factor to increase bounce rate is slower site speed. According to an analysis carried out by Akramai revealed that around 40% of people leave a site if takes 3 more seconds to load. Similarly, 47% of visitors draws back if a web page takes more than 2 seconds to get fully displayed.
Hence, it is imperative to check the working progress of your site in a timely fashion to make sure your site gets opened taking shorter time frame. Do not use complex graphics or huge animation to make your web copy look fancier-; it will suck up the loading time leaving your website with huge bounce rates. Visitors normally have shorter attention span. They don’t like to wait for longer to read or check your site. So, no matter how compelling your content could be if it is taking greater time than you are more likely to lose your customers.
Headers
According to a survey of Impressive Marketing around 55% of the time of an experience, copywriter spent optimizing content, in which he ponders on crafting engaging taglines, headers, and phrases. Moreover, David Ogilvy also stated that” On the average, five times as many people read the headline as read the body copy.”
Hence, in SEO copywriting remember that mediocre headlines generate lower click-through rates. Your headers and taglines should be such that it instantly attracts readers and compel them to check your website. It should get structured using relevant key phrases. Do not add technical terms in your header. Keep it straightforward. You can add words like “tips, guide, amazing, effective” to make it look more appealing and interesting.
SEO Content
After working on headers a copywriter head towards the main body or the content part. The content of your web page gets written following a particular procedure. The steps are simple.
You need to understand that a reader arrives with an intention to find useful information on your site. Hence, you need to do extensive research on the topic you are about to present.
Second, comes the part in which you have to be careful in indexing the right keywords. Your intro should have a long tail keyword; Google prefers long-tail key phrases. Do not stuff extraordinary keywords as it will wipe off the smoothness of your piece. It should carry a flow and should be interesting.
Moreover, your content should be long enough to address every common query of your visitor. It should be detailed and precise. Avoid filler content. Keep it relevant and informative. Understand the problems of your customer and provide them with problem-solving information.
To huge turnovers, one need to make the most of utilizing Meta descriptions.
Meta Description
A Meta descriptions tell the search engines about the particular keyword your content focuses on. It makes it possible for browsers to understand your content and bring it in the top searches. These descriptions should be wisely written to get ranked higher. According to SEO techniques, a Meta description should contain 150-160 characters. These descriptions are SEO friendly and instantly attracts target customers.
Keyword Density
The number of time your particular keyword gets repeated in a content is called keyword density.
There is certain percentage of keywords prescribed for each 500+ 1000+ to 2000+ words content. There are many fee tools as well as much professional software available to calculate the percentage of key phrase to be included in your writings. One should not blindly stuff a huge number of words in the content. You should be careful to sustain its flow while indexing keywords in your content. Less than 4% of the total word count keywords gets indexed.
Page Links
Page links- the basic building blocks when planning to get in the best searches. Google prefer those sites whose links get referred on multiple authentic locations- it adds credibility to your website. The more authoritative links you get more authentic your content becomes.
Google’s mission is to make information accessible from multiple channels and through link building one steps forward in fulfilling that mission and so, gets awarded too.
By incorporating the guidance mention above you can quite simply be able to generate potential outcomes from your content.
Conclusion
Above are the tips which most SEO Article Writing services and companies use to optimize content and rank higher in search results. If you know any other please write in comment.
