‘Meta description’ – It is an HTML attribute used to describe detailed information about a page. Whenever you search anything on a search engine, you will find it in search results as a snippet under the title tag. It is there to provide more contexts about the page. The best SEO company in India believes it a starting step to build an SEO strategy.
Howbeit, the Meta description attribute is not a ranking factor and Google shows it only 37% of the time in the search result, it is still an important content piece for on-page SEO.
In our today’s session, we will share information about why Meta descriptions matter even after they have low importance in SEO or search engine!
Why it is important to write Meta description
Meta description intrigues people to click on the website. This is so much important even after Google shows only 37% of the time Meta descriptions. Let’s understand this with an example. If any page gets 50,000 impressions per month, Google indicates the Meta description for around 18,500 of the impressions on an average basis. It has the power to increase CTR (click-through rate) from 4% to 4.5% averagely which results in 100 more clicks.
So it is worth to spend enough time into Meta description with a purpose to drive more organic traffic. Meta description draws readers to a website from the SERP.
How to write a Meta description
Consider these important steps for creating Meta descriptions quickly and easily. Go through these three easy steps for creating Meta descriptions:
1. Consider your title tag
The Meta description should complement the title tag. Titles should indicate what’s inside the page concisely with using a few main keywords that characterize the topic. The Meta description provides a chance for expansion. Meta descriptions motivate users to check into the page. Don’t worry about the keywords, just prepare Meta descriptions that connect with the readers and let them know about the page information.
2. Importance of search intent
Search intent is the intention of visitors on the search engine. Every ‘why’ behind a search query indicates search intent. Examine what most people look for when they search for anything on the search engine. Why they are there on a search engine? What information do they seek? Are they finding a specific website? Do they want to buy something?
To determine these things, you can use the search results as a proxy. Google strives to offer the most relevant results for the searchers.
People have different search intent like; search query of ‘cake’ has lots of search intent such as, “cake recipe” or “cake shop”. This is important to differentiate with the help of powerful tools.
3. Make use of active voice
Active voice impact effectively as it improves clarity and makes the searcher engage in the process of finding out what they are looking for on the search engine. However, it isn’t defined that Meta descriptions should be in active voice but a rule of thumb says active voice is more relevant than passive ones as passive voice sounds dull and demotivating.
The best SEO company in India prefer Meta descriptions are the pivotal topics or a starting step to enter into an SEO world. Also, it is the easiest content to understand and master. Try out today!