If you want your e-store to have high sales numbers, then you need a really high conversion rate. The conversion rate is something that can always be improved, even if your online store generates solid amounts of conversions right now. Here are several simple and easy tips that would result in an improved conversion rate for your website:
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Use Only One CTA Button Per Page
Having more than one call-to-action button on the landing page or home page of your site would not result in higher conversions. In reality, it would only hurt the conversion rate. Multiple CTA buttons only distract and confuse customers. Remember the purpose of having a CTA button. The idea is to draw attention and get a customer to perform a very specific action. When there are multiple CTA buttons trying to get a customer to do different things, then the entire process would be negated. Therefore, use only one CTA button for a page, or have none at all. It would also help if the CTA buttons for landing pages with similar information remains the same.
Improve Landing Page Loading Speeds
The loading speed of web pages are directly related to the conversion rate and search rankings as well. According to Google, customers abandon a site if it takes longer than 3 seconds to load. A higher bounce rate would result in lower search rankings, which results in lower traffic volumes and an even lower conversion rate. It’s a nasty cycle. Therefore, make sure your website, ideally, loads of 2 seconds. The threshold is really 2 seconds so keep it in mind. Hire a local website design Brisbane to make sure the site loads fast. It should also be responsive in a speedy manner as well. Site speed is most important on mobile platforms, so invest in responsiveness and speed equally importantly.
Use Non-Stock Images
Customers buy what they see. Images, or rather image quality, plays a very important role in driving conversions. There should be plenty of images accompanying products. However, there’s little point in using many images if they are of low-quality. Namely, avoid using stock images. They look contrived and customers might recognize the image from some other site. Therefore, make sure your online store only used unique and top-quality images. It builds trust and gives customers what they want visually.
Offer Shopping Perks
When it comes down to it, the customers will only choose your store if there’s something highly desirable that may not be available from a competitor. For example, offer free shipping on products to remain attractive and competitive. There are other perks your brand can offer, such as discounts, coupons, and bundle deals that customers may not find anywhere else. There should be an excellent value proposition to make customers choose your store. Boost the value proposition with perks like free shipping and deals so that customers stay and actually make a purchase.
Last but not least, make sure you use an analytical tool to make regular assessments of your e-store’s progress. There are plenty of tools available out there as plug-ins and software. Make the best use of these tools to keep in touch with where the conversion rate for your site is going.