When incorporating SEO into your marketing model in Adelaide, it’s important to do your own research. In this technological world withinformation at your fingertips, knowledge is power and should be used correctly. A business with a strategic SEO plan is a business that cannot be beaten. It is strong it is approach and will fiercely take on competitors one by one. These days, SEO is a battle and must by executed by skilled professionals who are on the ball.
If you are hoping to expand your mind about the world of SEO, the following three facts will interest you greatly.
All businesses utilise SEO in the hope to appear on the first page
When businesses sign up to SEO, the focus is always the same. Despite their current condition on Google, every business wants to feature on the first page under their desired keywords. It doesn’t matter if you’re starting back from the 110th page, no matter where the starting point is, the aim is always number one. It’s not difficult to see why this illustrious spot is so revered. Research has revealed that a massive 70 per cent of users don’t search past the first page, while 60 per cent of users only utilise the top 3 searches. If most users can’t find what they are looking for on the first page, they will change their keyword search rather than clicking on to page 2.
Rankings are not fixed and are forever changing
Staying stagnant in the world of SEO is online suicide. Even if you secure the number one position on the first page of Google, there is no way you can stop work. Despite securing amazing rankings, they are not promised forever. Google is always making changes in the pursuit of perfection. Its goal is to provide the very best service for its users as possible, so it is constantly altering algorithms here and there to enhance the search function. These alterations mean changes in the rankings and the websites sitting on page one, rank one, should expect movement. While a good spot on Google is never guaranteed, it is possible to maintain your ranking with continual work.
Google is top dog when it comes to search engines
Do you ever hear people saying, “Hang on, I’m just going to bing it?” How about when you’re having a debate with your friend, do they ever pull out their phone and they mutter, “Let me yahoo it?” No, of course you don’t. Everyone always says, “I’ll Google it,” or, “I’m googling it.” In fact Google has become so influential in our lives that the term, “googling,” has even been added to the dictionary. This really reflects Google’s influence in the search engine market and the fact that Google does truly rein supreme. When it comes to figures, Google owns 65 per cent of the total search engine market share. Bing, then Yahoo, then follows Google. Ask and AOL then makes up the top five.
Now that you know a bit more about the ever changing landscape of SEO, you will agree that a SEO consultant is necessary. Hiring a professional to take care of your company’s SEO is the only way to achieve quality, long term results. SEO consultants are a different breed and are obsessed with problem solving. They will not rest until your website begins to rank and once they secure a top position, will work tirelessly to keep it there. If you are interested in hiring professional SEO experts in Adelaide, visit the Zib Media website at www.zibmedia.com.au.