As with the rapidly growing rate of smartphone users globally, mobile app market has become a great business development platform for worldwide businesses. A statistics reveal that the total number of mobile users had surpassed the total number of desktop users way back in 2014, and it is evident with the huge customer base of the smartphone app market. Be it the rising rate of the on-demand economy, the move towards AR & VR, or the need for on-tap solutions, all hint mobile app development as a prudent area of investment.
A majority of Fortune 500 companies have long been leveraging the irrefutable perks of smartphone app solutions, so when are you planning your entry in the highly productive mobile app world?
Well, if soon, you need to plan your app development lifecycle well before you crave an entry in the highly-competitive mobile app world.
So, here I bring you the crucial stages of the smartphone app development lifecycle that you need to discuss with your service provider:
1) Conceptualization & Planning
The foremost and the most crucial step in an application development lifecycle is finding and creating the concept of your application. The process demands you a great amount of brainstorming and thorough market research. There are certain things you need to know for finalizing your app’s concept, these include –
- Your target customer base and their purchasing habits
- The problem your app solves for them
- Your direct competitors and the USPs of your app that makes it better than them
- The mobile app platform majority of your target customers prefer
After documenting the final concept of your mobile app solution, you need to plan its project scope. The scope of your smartphone application depends upon your budget preferences. As a startup or an early investor you can go for an MVP app solution that can help you minimize the risk factor for your investment. However, regardless of your app concept, you need to pin down the various essential features for your app solution and finalize your project scope, budget, and timelines. With this, you need to confront the challenge of finding a capable mobile app developer, who could bring your app idea to life.
2) Designing The Wireframes For Your App Solution
Wireframes are the core foundation of your mobile application development lifecycle and decide the functionality and the visual aspect of your app. While creating the wireframe for your app solution, you need to focus on the congruity of your design, readability of the content, balance between the visual and functionality parameters, and the overall User Interface. As a recent study reveals, a human brain opens an 8-second attention window to absorb information, and therefore your User Interface should be simple as well as appealing enough to engage the viewers in the 8-second span. With this, you should use the various native functionalities of the OS you wish to target. Example: Scroll Down feature, Easy Back feature, Easy Zoom-in Zoom-out, etc. Based on an impeccably designed wireframe you can start with your app prototyping and graphic design tasks in a resourceful manner.
3) The Development Stage
After the completion of wireframing and prototyping tasks, the next stage is the actual development phase. This stage involves the coding, API integration, database setup, server setup, and cloud setup tasks. You need to decide the development process you choose for your application, which may be the Traditional Waterfall process or the Agile app development process. According to your choice, you can decide your development team, create milestones, and kick start the development part.
4) Testing & Stabilization
From testing the apps functionality, interface experience, performance, security parameters, to its compatibility over the entire range of concerned devices, everything comes in the testing and stabilization phase. You can also employ parallel testing based on KPIs (key performance indicators) for the Alpha and Beta phases. With this, your team of QA (Quality Analysts) should be able to assist your mobile app development team in the debugging phase.
The stabilized app solution is then finally deployed to your target platform, which may be Apple App Store, Google Play Store, XCode, etc. Your development team may help you with the deployment stage of app development lifecycle, but it is the role of your marketing team to decide the launch platform that could offer the highest productivity.
6) Post-Deployment Marketing
Following the smartphone app development lifecycle is the app store optimization phase, in which the app’s presence on the app store is boosted with the help of content marketing and other optimization techniques based on keywords. You can also plan post-development marketing activities for your app through your website or on social media platforms.
The mobile app market is a highly-competitive business development platform, where no user wishes to settle down for half-baked efforts and demands the best of technology experience. So to earn yourself an influential entry in the mobile app world, you need to have a full-proof mobile app development strategy and a well-synchronized app development lifecycle, thus producing the best of app solutions to lead among the competitors.