Loyalty programs are much in demand with business travellers that need to travel frequently for work. However, they are not just of benefit to those travelling on business as they can benefit anyone that travels. Signing up is free and rewards and benefits can be gained upon making reservations. Most hotel chains across the world including those in London like the Montcalm Royal London City offer a loyalty program for their guests.
Let’s examine the needs of business travellers:
Location is important: When business travellers are away on a work trip, they have a busy schedule of presentations, meetings and other engagements. That makes choosing a hotel at a convenient location of paramount importance. This reduces the choice of hotels as they are particular about the location is central and well connected to their meeting or convention venue or the area, they have to visit for business engagements. All such hotel properties that are near the business districts or conference centres should market their strategic location to attract business travellers to their property.
Non-stop connectivity: In our technologically driven world smartphones, laptops and other electronic gadgets help to stay connected with the office, colleagues or clients on business trips. Having access to video-conferencing, Skype, opening email and very large files etc. is an absolute must for business travellers. In short, having non -stop connectivity is something that is a necessity not a luxury to business travellers. Therefore, for any hotel to be at the top of its game offering high-speed broadband data and Wi-Fi is an absolute must. Any hotel that does not have adequate internet access to its guests will not be preferred by business travellers. Constant connectivity is the buzzword in the hospitality industry.
Offer repeat business: Because of the extensive and frequent business travel done, with reduced time spent on the reservation process, most business travellers have a habit of staying at the same hotel chain that offered them excellent service on their previous stays. This is because they are comfortable with the quality and standard of services and make more loyal guests than holidaymakers. In fact, research done by Google shows that 65% of business travellers are part of loyalty programs. Therefore it is imperative for hotels to offer excellent loyalty programs that offer some very attractive perks such as upgrades, free services and their likes to retain guests as repeat customers.
Having the right amenities is a must: A business hotel must offer essential amenities required by business travellers to begin their work morning on the right note. The hotel should offer amenities like a coffeemaker, complimentary breakfast, and all other amenities that anyone on a business trip will need for their morning prep. Similarly, at the end of a hectic business day when they return to their rooms, they want to seamlessly unwind at the end of the day. From having a well-equipped bathroom to an adequately stocked minibar, all of these amenities might be catered to.