Ok, your website looks amazing, you have great keywords throughout the site and your content is engaging. Awesome job! However, an often overlooked part of business websites is the URL structure. It’s important that your URLs are all in order, not only because they look better but also because they make search engines happy from an SEO perspective.
Dilate Digital are a SEO company Perth and today, we’ll be giving you the insider knowledge on how to make the URLs for your website SEO friendly.
Keep it simple
A good URL is easy to understand and reflects the associated landing page. Keep your URLs as simple as possible so it’s easy to see at a glance what the page is about. Look out for URLs which contain unnecessary numbers or characters and clean them up – it looks much better!
Include your keywords
If you’ve gone to the effort of putting your SEO keywords into your landing page content, you should also include them in your URL structure. Using keywords in your URLs makes your pages look more appealing to users as they match the original search terms and they can also be used as anchor text when the URL is copied into other websites.
Shorter is better
Although it’s unlikely that the length of your URL will have an impact on SEO (unless it’s ridiculously long), it’s a good idea to keep your URLs short and sweet. More than anything else, it’s unnecessary to have a long URL – brevity is best, and you should be able to clearly indicate what your page is about in only a few words.
Avoid unnecessary characters
Stick to the main keywords in your URLs and separate them with a hyphen. Don’t be tempted to muck around with the format and use other characters, such as underscores or asterixis, and avoid using ‘and’ or other unnecessary words. Search engines and users like consistency so keep that in mind with your URLs.
Use canonical tags
When users type in a URL, there are a number of variations they can use which will lead them to the same page. For example, you could type in www.website.com.au, http://website.com.au and http://www.website.com.au and they would all lead to the same place. However, this can mean that the search engine thinks you have duplicate content which can impact on your SEO ranking. To remedy this, use a canonical tag to let the search engine know which is the main version so the other versions aren’t treated as duplicate pages.
Dilate Digital are experts in SEO Perth and have helped companies of all shapes and sizes increase their search engine rankings and stand out from the digital crowd. We can help your business implement a number of strategies so you’re ready to go with a successful SEO campaign.
For SEO service Perth, contact Dilate Digital today on 1300 345 283 and we can get started building your business!