People say that manufacturer-dealer relationships are cumbersome. According to me, they complement each other.
There is always a dilemma for dealers on which manufacturer to choose and same confusion is for manufacturers as well.
Let me try to answer this question from dealer’s standpoint. Dealers always have to consider the following factors while choosing the right manufacturer.
We all work for earning money. So, choosing the right manufacturer who provides good quality at an affordable price is the key.
Experience turns knowledge into wisdom. So, if you are looking for the right manufacturer, always check how much experience a manufacturer is having.
For manufacturers, dealers are an important customer. So, the manufacturers who care more connects more.
Connect could be a physical or a virtual like emails, newsletters, etc. Always check if the manufacturer is in constant touch with the dealers or not.
There may be a fair chance that a manufacturer having a well amount of experience but does not have a technical niche.
Always look for an expert because Excellency makes a lot of difference.
Here is another point that glues manufacturers and dealers. Whether it is a dealer or end customer, everyone loves a discount. Bull’s eye J
Certification adds value to the skills. Always check if the manufacturer is having any ISO certification or not?
If you are associated with the reputed manufacturer then it also adds feather in your cap.
It is an unwritten rule that to survive in the market everyone should work according to the latest trends in the market.
Website and social media presence was a luxury earlier but now the benchmarks are changed. It is must for the manufacturer to have an online presence.
Always ask your manufacturers about what are their processes for sales, purchase etc.
The reason is that every good manufacturer stick to the process because process eases the dealing between two parties.
I have not covered all the factors but considering the above factor could be a good start.