Many small businesses fall into the trap of thinking if I build website, traffic and sales will just come. Well, that couldn’t be further from the truth. I can tell you the wrong thing to is to sit back and wait for the business to come to you. Because its never going to come. Do you think your competitors are sitting by waiting for the phone to ring? If I had to guess I would think not.
You need to take control and be more proactive in promoting and marketing your business. To not only generate the leads and sales your company desperately needs, but build brand awareness for your business. Just like your parents use to tell you if you want something you have to earn it. Well online marketing is no different. You need to earn the trust of your potential customers.
Where Do I start?
I will give you this tip for but the next one will cost you. I am teasing, the purpose of this article is to help give you a better understanding of how to market your business and the physiology behind it. Continue reading to learn about more about how to market and brand your business online. The tips provided below are building the foundation for you long-term marketing efforts.
Tip Number One: Social Profiles
Create social profiles on the major social media sites. Make sure the image used for the header background and your logo look professionally done. Social media account are great because people can easy share things that the like or find interesting.
Now the main reason for creating these accounts is not necessarily to generate business, well not at the begging. You create these accounts for the same reason you want to have a well designed and professional looking website. It creates a sense of trust among the viewers and ads authority to your site.
You ask why you need trust well think about a potential customer online doesn’t really know anything about you. Having spent the time, money and effort to have a great looking site and social media profiles helps legitimizes your business. They see that you are in it for the long haul and just not trying hock products.
Don’t forget to add the icons on your website so you can build up your followers and eventually use your social media accounts to promote your business.
Tip Number Two: Newsletter Signup Form
There are multiple ways to collect opt-in email addresses for your marketing efforts later. At the very least you need a contact form that has a field that allows for permission to sending promotional emails back. I however don’t think that’s enough. I think you should also create a pop up form that asks for this information. I know the dreaded word pop up. If done right this is a very successful way to collect email addresses.
Most dynamic sites can use plugins to create the pop boxes. The key is not to make to invasive. Should be designed well and easy to fill out and close in mobile. If your site is dynamic do search for plugins that will work on your site. I recommend doing research on the plugins before installing The key is not to have it pop up when the visitor first gets on the site. This will block their view of your website and make it harder from them to navigate. I suggest waiting until the visitor has been dwelling on your site for 15 seconds of so. I know this doesn’t sound like much time but it’s enough to get a sense of your site.
Tip Number Three: Spy On Your Competition
Spying on your competition will give you the best insight to what marketing techniques and products are currently working within your industry. Having data that you can reference I would say is one of the most important aspects to marketing.
Knowing what you client is doing not only helps with your marketing but can also aid in seeing trend changes in the market, especially if you not an early apater. Getting left behind as the market shifts is a major no no. So, having these tabs on the completion will be useful.
You ask how do I spy on the competition? Well, lucky for you there are software application used in digital marketing mainly for pay-per-click and search engine optimization that allow you to see the ads, backlinks and anchor text used to promote their business.
How does this information help? If you are happy to be running any campaigns for PPC and SEO you will know what product categories your competitors are trying to promote. Allowing you to determine what products that you have that fit these categories and start your own marketing campaigns.
This information is great but you should verify what you see first and great way to do this is using Google Trends. This allows you to take keywords that your competitors are ranking for or promising in their ads and see if the search volume is trending up or staying steady. Anything trending down might not be worth the effort.
I provided you with the information to learn how to build the foundation for your longer-term small business marketing efforts. It’s up; to you turn this into factional steps. Remember running a business isn’t sprint it’s a marathon. You need to build up your stamina so you can run a marathon. Your business is similar to this. Yes you can get quick traffic but that is not sustainable but building a brand and creating recognition is.
If you would like to learn more on this subject then visit this page: https://www.localdudesmarketing.com/importance-of-internet-marketing-for-your-small-business/ it has a lot of useful internet marketing tips and suggestions.