Who Is Your Audience?Who defines the success of your business is undoubtedly your audience, so you need to basically think about: solving the problems of this audience. Whose product does your product solve? What problems does it solve for that person? Adds value to her life? What types of values?
It will be through questions like this that you will identify to whom you will sell online and mainly how to communicate with these people.
Where is your audience?
By identifying who your audience is, you will also have to understand which channels they are on and how they interact. For these more specific definitions, it is better that you then create your persona. What channels is your persona on? Where does she interact most? What types of posts does she interact with the most? Does she like or dislike something? Thus, you will be able to do a good digital marketing planning, with the ideal structure for which you will advertise your products and what are the best ways for that. While selling on ebay UK you need to be sure of the followings.
Your online store is ready! You have already done market research, competition analysis, creation of your ideal personas, you have already chosen the platform of your virtual store and now it is on the air, ready to receive your customers and many sales, and then, what is the next step to be given away? Promote your online store!
Your online store is currently on a desert island, where no one even knows it exists and how to get there, the job of promoting it will be precisely to bring the ideal way for these people to find your store in the desert.
The second stage starts with the consumer’s interest in the product or service offered, where people start to follow you, this is called Lead. Note that sales bait, mentioned earlier, can be a way to offer value to your customer. This process of being able to attract people to your business is precisely the conversion mentioned in the previous topics.
This conversion is important for selling products online, as you will now have someone who has an interest in what you are talking about. And that is the pillar for a sales funnel strategy. After the “capture” of the customer and the creation of Leads begins the third phase of the sales funnel, which is when the interested party becomes a business opportunity.
After you create a bond with Lead and teach him your market proposal, you show him that there is an opportunity. At that moment, you can turn that opportunity into a sale, which is the “final product” of the funnel tool. Online sales are based on promoting your product and convincing the customer, and even without being physically close to it which would not necessarily result in a sale you can succeed.
Just adapt and use remote selling as a way to attract the right customer.
Thus, the price of your sale will not matter, because making a person want to buy your product is much more important than wanting to sell it for those who want to buy, will certainly pay the necessary price.