Email marketing continues to be a very effective way to reach your customers and it’s an important aspect of any digital marketing strategy. Of course, without a list of subscribers, you wouldn’t have anyone to actually target with your email marketing. To keep that list as long as possible, let’s take a look at ways you can increase your number of email subscribers.
Make the subscribe form visible
People aren’t going to go hunting around your website to find where they can sign up to your email list. You have to make it obvious! Have a subscribe button at the top each webpage so visitors can sign up quickly and easily. Having an obvious subscribe form also means that you’ll catch people who are interested in your business at that moment and want to know more. Remember, people have a short attention span so you need to make it easy.
Offer an incentive
Visitors are much more likely to sign up to your email list if they’re going to get something out of it. Have an offer available such as discount, a free eBook or free shipping – anything that’s going to encourage people to sign up to your email. You can also offer incentives for existing subscribers if they forward the email newsletter on to others which is a great way to engage a new audience.
Develop an easy form
A complicated email sign up form is unlikely to be popular amongst users. Make your form as easy as possible to sign up to otherwise you’ll find that people simply won’t want to spend the time filling out all the fields. Although you can include additional fields in your form, keep your required fields as minimal as possible – a name and email address will suffice.
Enlist subscribers through social media
You don’t just need to rely on your website to get new subscribers – also use your business’s social media accounts to encourage people to sign up. You could even run a Facebook competition where people enter by signing up to your email list. Get creative!
Make it easy to opt out
People don’t like to be trapped into receiving a whole heap of emails they don’t want so make it clear that you can opt out of the email list easily. Have a clear unsubscribe button at the bottom of each email and also state when they sign up that opting out is easy. It may sound counterintuitive, but you’ll get far more interest that way.
Dilate Digital specialise in email marketing Perth so you can reach your audience more easily. We provide easy to use software which can help with email campaign creation and allows you to easily communicate with subscribers. The software also includes specific analytics so you can develop a laser-focussed campaign. Perfect!
For email marketing specialists, speak with Dilate Digital today on 1300 345 283 and we can get you started!