However fulfilling a career in arts may sound, making a living as an up-and-coming artist is not as easy as it looks on TV. Overnight success stories happen now and again, but in 9 out of 10 cases, emerging musicians, painters, and street performers can’t make it to stardom without the help of their fans and supporters. And as if harsh competition wasn’t enough of an obstacle, budding artists looking to seize glory in their local community often have a limited marketing budget, and they need every like, share, and other leg-up they can get to turn their talent into cash. But how exactly can a rising art star speed up their quest for wider recognition and well-earned profits? Here are just a few ideas which you can use to promote your art and get the gold in and outside your community without further ado.
Show, Don’t Tell: Arts for Crowds, Loud and Proud
Many talented Sydney-based artists fail to seize the limelight simply because they’re never at the right place at the right time. As a budding arts star, you should do your networking homework with due care: frequent galleries, live music performances, and arts venues, and get to know the members of your local hall of artistic fame. You can also find out if local businesses support emerging artists and approach those that do with your portfolio. With some planning and a little luck, you may get the funding you need to take the next step in the pursuit of recognition. One more way to present your art to the community is to feature your works at local exhibitions, expos, shows, and other venues: dare to speak up, and your charisma and confidence won’t go by unnoticed. Another important aspect is networking within your community, so instead of simply ordering paints and brushes online, find quality art supplies in Newtown and connect with the locals.
Give a Little Love: Be with Your Audience Every Day
Giveaways aren’t a clever advertising trick only businesses use to get their offering the exposure it deserves; artists, too, can make do with the guerilla marketing tool when looking to earn fame and approval among fans and potential benefactors. Inexpensive yet practical giveaways such as mugs, T-shirts, and custom-designed printed bags will allow your artistic watermark to sneak into the life of complete strangers and win a spot in their heart and mind, and once you manage to do that, your next fan will be half-baked already. To take the guerilla marketing game to the next level, you can organize a free workshop or stage a performance, concert, exhibition, or a similar event and donate the proceeds to charity for an extra dose of community approval.
Jump on the Web Wagon: Social Media Campaigns
Over the years, social media have become a powerful marketing tool aspiring talents can use in order to get more eyeballs on their art. If your paintings, DIY crafts shop, or literary pieces aren’t on Facebook and Twitter already, you’re missing out on scores of potential admirers who’d pay to get their very own copy of your art. Your music band or dance group is not on YouTube yet? It isn’t a wonder nobody’s heard about you then. By making a short video and posting it out on the web, you’ll be giving your art a chance to find its way to its target audience, and if you want to speed up the fan-raising and fame-winning process, you can ask your friends and family to share your content on social sharing platforms.
Spread the Word in Print: Go Public with Arts Events
A little help from the press never hurt an up-and-coming artist. Don’t be afraid to approach the local paper and ask them to issue a release about your upcoming book promotion, exhibition, or performance. To ensure your arts advertizing doesn’t go amiss, you can try and write the press release yourself: that’ll make the local reporter’s work easier and increase the odds of timely publication and higher event turnout. You can also try and contact the local radio station and/or TV channel and ask them to announce and cover an event you’re going to be taking part in: that way, your next-doors won’t be the only people in town who’ve heard about your art, and you’ll also get to boost your media presence on the local scale.
The fact that your art isn’t getting the exposure it deserves yet isn’t a reason to go into a sulk or lose faith in your talent. The rise to glory took years for many a painter, writer, and performer, so stop complaining and stock your bag of advertizing tricks with these smart tactics, use them consistently, and combine them whenever possible, and fame and riches will come knocking on your doors sooner than you think. Good luck!