How many times have you received a promotional product you didn’t find cool enough to keep? Ugly flash drives with little storage capacities, corporate postcards, branded pens. Let’s be real — no one needs those.
To make your swag serve its purpose (expose your prospects to your brand), you need to address your prospect’s needs and interests. Instead of handing out a bunch of low-quality promotional items, step up your game with goodies that your customers will use daily.
When choosing between different options, think what your ideal prospect might need. While there is no universal answer, you can take a look at our list of the most successful swag items:
1) Tote Bags
Tote bags are great and what’s more important — practical. However, to make them perfect and usable, don’t go for the cheapest option available. Invest in durable material, high-quality printing, and neutral design.
Small tote bags with faded print are annoying, and no one wants them.
2) Graphics Posters
This one is tricky. While posters are a fantastic way to promote your brand, stay away from overloading it with branded images. A logo in the bottom corner will suffice.
Instead, give your graphic designer an assignment to create a beautiful design without it being too promotional. You will be surprised to see how many people will want to keep it!
Lanyards are convenient, but a rare person would invest in it. Help your prospects keep ID cards and keys secure by giving away branded lanyards. This thoughtful gesture will be appreciated.
I don’t know how about you, but I keep losing my umbrellas. So I never turn down an opportunity to have a spare one.
If you are entering a rainy season, making branded umbrellas is a good idea.
5) Something Fun!
Try out something unexpected like promotional hand fans. If you are hosting an open-air event on a sunny day, they will come in handy. Or you can try fun stickers with creative designs.