Companies competing in the same product range usually have identical products. There’s not much of a differentiating factor and the only way to edge out competition and move ahead is by marketing. Innovative marketing techniques that can help you to reach out to a maximum crowd can ensure that your brand name starts becoming known to people. Even a brand name that’s heard just once by people can make a significant difference at the time of purchase. Studies have shown that when people spot two similar products which they haven’t used, they are likely to pick the one whose brand name they are acquainted with 90% of the times!
If you want to pull in crowd, you need to resort to innovative promotional campaigns. While giveaways are trending since a couple of years and even you should adopt this technique, you should try to add your own creativity to make it distinguished from other promotional campaigns. Corporate giveaways to your clients and employees in the form of Promotional Water Bottles andPrinted Drink Bottles can surely boost your brand image and gain you some recognition. Also, once you’re recognized, there’s no going back provided you continuously do brand building activities.
Here’s how promotional products can boost your brand image:
- Grab more eyeballs: Chances are that your client will give away the water bottle to his sport star son so that he can continuously sip water while practicing. When he’s drinking water from a good looking water bottle, all his teammates are bound to check it out. Second case might be that your client is using the water bottle himself. When he’s at his workplace, all his clients coming to meet him will take a note of the bottle kept on the desk! You cannot even imagine the number of people who will see your brand name through the bottle over a period of several months.
- Likeability: The client who is using your product will develop a likeable attitude towards your company and will soon become a loyal customer. Loyal customers not only make repeat purchases, but also advocate your product in front of others. Over a period of time, they will stop caring about the value of goods they purchase from you and won’t even mind paying a little extra since they will have fostered a strong bond with your brand name. In fact, such clients pride themselves in being a part of your organization!
There are other products as well, that can be used for promotional giveaways. One can use a Stubby Holder. A Stubbie Holder is a case that can shield beer bottles and cold drinks against the effects of temperature. It’s a perfect thing to carry for picnics! And on picnics, there’s a large gathering who will take note of the stubby cooler!