Uniqueness, suitability, relevance, simplicity and message conveyance are the properties of a good logo. When it comes to designing a logo, the variables are countless that’s means that every logo design can be original and unique, yet there are certain benchmarks that if you follow, will quite well assure that you’ll end with a good and practical logo. Whilst whether any logo is ‘good’ or not remains totally subjective, complying these tips will give you a logo design that’s practical, functional and assuring a long shelf life.
Simple things are easy to absorb and understand. A simple logo design provides easy recognition and allows the design to be flexible and persistent. Good logos designs have something unique without being overdrawn. Rather than trying to articulate everything that your business does, make your logo communicates just one key idea. By confining the focus of your message, you can create a compelling and creative logo design company.
Your logo should have the power to leap out as completely ‘yours’. On top of the future legal issues, nothing yells ‘unprofessional’ like a logo that’s seems even remotely like someone else’s. Chances are, if you are going for a stock vector picture, it is also being pre-owned by someone somewhere else on the globe, so yours is no more unique. Try not to engage yourself in copying logos. Be yourself!
Being next to the principle of uniqueness is that of memorability. If viewers can’t remember what your logo design seems like, they won’t remember your product. An effective logo design is the one that leaves its prints in viewer’s mind. If you are unable to look at a logo for less than 10 seconds and redesign it with decent accuracy, it might be too complex to be easily recalled.
A timeless logo design is “clean, creative and classic.” If anybody asks you to draw the McDonald’s logo, certainly you’d have no problem drawing the golden arches. McDonald’s and various other mega companies like Apple and Coca-Cola have memorable, timeless logos, but it’s not just the well-established brands can reap the rewards of a timeless logo. Small business can also find logo designers offering effective logo designs in a fraction of cost.
Over the life of your business, you’ll have to plaster your logo across everything you send out, whether it is brochures, business cards, newspaper ads, invoices, envelopes, etc. That’s the point of getting a corporate logo in the first place. For this, your logo should be adaptable to every occasion. An effective logo should be capable of working across these varieties of mediums and applications. Your logo should be functional. In order to ensure this, your logo design should be drawn in vector format, to give surety that it is capable of being scaled to whatever size you want. Your logo should be capable of working both in vertical and horizontal formats.
It is also important to mention that it is not necessary for a logo to show what exactly a business offers as a service. i.e., Car logos don’t need to present cars, computer logos are required to show computers. The Mercedes-Benz logo isn’t a car, nor is the Apple’s logo a mobile phone. Logos are purely for identification.