Ralph Lauren Line Stays True to It’s Roots
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The ralph lauren polo shirts has been around since the 1960’s, but with the declining market, it is difficult to keep customers interested. The Ralph Lauren and Ralph Lauren Polo lines have decided to implement a strategy to keep revenue up; stay true to their original roots.
While other brands, clothing lines and other, are trying to keep their revenue up in the declining market, Ralph Lauren is focusing its lines and collections. They are focusing their efforts for the time being on their higher end Ralph Lauren label, their Polo Ralph Lauren label and their fragrance collections. People know these lines well because they have been around for more than 50 years. They know what to expect and deem these expected products to be a value to them.
The ralph lauren shoes company knows their customers and knows the high value and expectations that they expect. For this reason, the strategy that the Ralph Lauren company is implementing to keep from being another company to lose profits in this economy is to stay true to their roots.