Postcard printing is a unique art form. Custom printed postcards appeal to most people. To create perfectly printed postcards for your business, you must focus on factors such as the print creation of the postcard. The appeal of the postcards lies in the quality of the print material. Most people overlook this factor and pay more attention to the design and creativity of the postcard. These factors are also important, but the quality of the postcard also plays a major role when handed out to somebody. As it is said, the devil lies in the details; the fine print of the postcard is also crucial for determining the quality of the postcard.
Postcard printing is available in many sizes. Most people opt for the 4X6 postcard printing as it looks sleek and good for a business handout.
Most people are reluctant to postcard printing and have certain questions regarding postcard printing. We will answer some of the most commonly asked questions about postcard printing.
Why should I invest in postcard printing?
This is the most common question that people ask when we mention postcard printing to them. Postcard printing is very useful for the promotion of your business. First off, it can be used for your digital handout. Postcards can also be useful in your direct mail marketing. You can categorize and divide the postcards according to each of your mail recipient’s name, age, position, interests, and other related information. For postcard mailing, a 4×6 postcard printing size is the best size.
An added benefit of postcards is that unlike the invitations, there is no need for an envelope in postcards. You also do not need to fold them either. Postcards are very direct. The front of the postcards is used for the placing of your ad, and the back portion of the postcards can be divided contain the address of your recipients. The back portion of the postcards can also be divided into sections for different uses.
Other than direct mail marketing, postcards can also be used to bring your business into the attention of the consumers. You need to find a high traffic source on the web and put the postcard there to gain maximum exposure. Another place where you can put your postcards for display is the point of purchase. Make sure that the postcard aligns well with your branding style and statement. With the right kind of postcards, you can leave a positive impression on the visitors, thus influencing them to try out your products and services.
Coloring of the postcard
The postcards coloring can be selected from 4\4, 4\0, and 4\1 options from any store of your choice. These are the industrial markings and terms that can be used to describe the print product using a CMYK printer. The CMYK printer consists of four colors. Cyan, Magenta, yellow, and Key. The key is the black color of the printer.
A 4/0 configuration means that four colors will be used for the front of your postcard, and the back will be left unprinted. 4/1 means that the front will be printed using all four colors, and the back will be printed using black color only, and a 4/4 configuration denotes that both back and front of the postcard will be printed using four colors.
Postcards can be of great branding value for your product or service. You need to make sure that the postcard is not absurd or strikes different from your product branding. Postcards are considered to be a very effective and economical way of gaining customer attention.