Retail marketing is one of the most dynamic forms of business which requires constant need of catching attention of the consumers. As every retail business has to earn profit through selling, all shop-owners try hard to improve the customer experience by adopting various marketing strategy.
To promote any product or brand, one has to attend several promotional events including trade shows and business gatherings. For such events portable counter or trade show counters are must haves. In the following article, we are going to discuss the advantages of these counters in details.
1. Compact Size and Dimension
Portable counters are available in various forms and dimensions. Therefore you can choose the design which suits floor space of your shop or kiosk perfectly. Portable counters can be customized as per your business requirement. You can choose any basic design and can modify it according to your choice and need. Thanks to the highly-compact design of these counters, it is hassle-free to fit them anywhere of the shop. Size and dimension of a portable counter can be decided after evaluating the factors like theme and style of the promotion.
2. Durable yet Lightweight
Due to the advent of several environment-friendly materials, trade show counters are not just made wood or plastic. Reengineered compressed wood is a widely used material for manufacturingportable counters. New-age counters are lightweight but robust enough to withstand wear and tear for many years. With a single portable counter, we can actually spend years without buying a new one. So, you can reduce the maintenance cost of running a retail outlet by investing in some trendy portable counters. When required, you can change the content layout of the trade show counter to give it an all new avatar.
3. Better Mobility and Flexibility of Use
Unlike fixed wooden counters, portable counters can be moved from one point to another without putting much physical effort. These lightweight yet tough counters can be shifted as per your wish to make room for some other equipment for your retail store. After attending a trade show, it is not at all problematic to dismantle the trade show counters and transport them back to your shop or warehouse. For easy mobility and use of flexibility, choose counters with wheels at base. Wheels make shifting of the portable counters super-simple.
4. Complete Customization
Every brand or product tells a different story. If you are a shop-owner, then you must know how important it is to project the brand or product properly in front of the consumers to boost the sale. For an effective marketing strategy, you need customized portable counters or trade show counters. Whenit comes to design and shape, these compact counters offer thousands of options to choose from. After measuring the floor space of your shop or kiosk, you can either choose a half-bent counter design or the traditional straight counter design. You can also incorporate some eye-catching images on surface of these counters to convey your message to the customers.