Uniqueness and distinctiveness play a pivotal role in brand making. Every company that aims to create a brand and makes their company stand out in the eyes of their consumers are advised to give their product/service a distinct feature and name, so it’s easier for the buyers or users to differentiate. Trademark comes into the picture when the owner of this brand or the company wants to secure their name and exclude everyone else from using it commercially. The registration application includes the class and description of business and trade activities. For Brand name registration in India, it is very essential to give an appropriate and true trade description that will be helpful during the different stages of the registration process, especially to differential your brand from a similar mark based on activities or trade description. Also, in case of any error in the trade description, there is a possibility that the trademark application would be rejected. Hence, trade description is must be submitted with care. Here, we are describing the meaning and importance of trade description in TM registration process.
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