Well, that’s pretty much 2017 over and done with. It was a massive year for website design and development and search engine optimization. And guess what? 2018 is going to be even bigger!
Search engine optimisation Australia is in for a major upheaval as Google continues its mobile-friendly crusade. No surprise there, with mobile phone ownership in Australia set to reach 19.7 million next year.
Creating responsive, mobile-friendly websites is no longer an option; it’s a necessity. And one of the key elements of RWD is speed. When considering the effectiveness of your current website, the first thing you need to do is assess your page speed. There are a few tools you can use, including Google’s Page Speeds Insights.
Page Speed and Ranking
How does this affect search engine optimization Sunshine Coast? By boosting your page loading speed you will improve your potential visibility and attract more users. In addition, Google is updating its page speed ranking factor to specifically look at mobile pages. Page speed became a ranking factor in 2010.
Page speed is governed by several factors including image size and number, poor choice of web host, too many widgets and plugins, unsuitable browsers and apps, and more. The best solution is to call in a professional web solutions team that specialises in mobile-friendly design.
Content will also become more important in 2018, with poor quality content seriously affecting search engine optimisation Australia. This is because users are getting smarter and more demanding. They don’t want ‘fluff’ and they won’t tolerate overly promotional content. If they don’t like your content, they will leave your site.
And then there’s Google, again. Google bots can sniff out poor content better than a bloodhound! Did you know that Google can actually make your blog disappear from its search results? True story! It’s important to remember that search engines like Google continually tweak their algorithms. Then, every year or two, they rolls out major updates.
This means something you did or wrote yesterday may not be acceptable tomorrow. The solution is to implement a solid content creation and management strategy. Google is quite open about favouring content-rich sites, saying: ‘Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.’
Professional vs Amateur
Above all, in your bid to master search engine optimization Sunshine Coast, focus on the User Experience – or UX. Do this by speeding up your site, making the menu easy to use, using breadcrumbs in your navigation, avoiding too many pop-ups, and not making your website too graphic-rich.
You should also supplement your written content with infographics, video and podcasts, to boost interest and traffic. It’s all about site engagement. The longer users stay on your site, the better your search engine ranking will be.
A very obvious result of Google’s push for a better UX is a move away from amateur or build-your-own websites. In short, the best way to maintain or grow your ranking in 2018 is to get yourself a professionally-built, mobile-friendly website pronto!