Today in digital marketing world search engine optimization (seo)take all the focus and interested of people, it’s a method which used to increase the position of website on search engine results pages(SERPs). Lets understand that the search Engine optimization:
What is Search Engine Optimization?
Search engine optimization is the weapon or tools of increasing the quantity and quality of traffic to your website through organic search engine results, To understand depth of search Engine optimization lets touch the topic one by one-
- Quality of traffic.if numbers of visitors in the world visit your site for searching any query r that is not quality of traffic. Instead of visitors attract and who are genuinely interested in products that you offer
- Quantity of traffic.It means once you’ve the right people clicking through from those search engine results pages, more traffic better.
- Organic results.it’s those type of traffic that you don’t have to pay.
It increases the ranking of your website, various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile friendly and load quickly.
When you type any query, text, or speak in Google, Yahoo, and other search engine website, you magically get numbers of links web pages that could potentially answer your question, that’s true? , but whenever you think that how this magical algorithm work?
How it works-Google or any search engine using their crawler or spider(it means a programmed which indexing your search result )gathers information about the all the content they can find on the internet within the minimum of time and indexing the most accurate result for the user.
Some method which use in search engine optimization:
Link Building, keywords, article marking, video marking, Bookmarking, social sharing, profile creation, classified data, guest posting, competitors etc
Benefit for Search Engine Optimization
It increases the bulk of traffics to your site which helps to rank top the site.
The result is low cost in comparison to Ad-words
Take your business to the Next Level at affordable price
Gets better result in return on investment than normal Ads
Grow sales and revenue
Overall search engine optimization have great future in mobile and digital marketing world
What am I missing here? Let me know in the comments and I’ll add it in!