Regarded the most powerful online marketing strategy, SEO is the game changer. Every business owner in Melbourne should hire an SEO Company Melbourne so. What are the common SEO mistakes made by SEO companies? This article is for SEO companies and business owners in Melbourne. As a business, nobody can afford to make mistakes. Mistakes can damage your reputation and kill your business. Anybody can start an SEO Company Melbourne today. But, developing a name in the industry as a “Game Changer” is not a piece of cake. Many new SEO companies die just after two months of the launch. Avoiding mistakes is the key here. Let’s get started!
* Promising instant results
White hat SEO takes some time to show actual results. Promising instant results to their customers is a common mistake made by new SEO companies. “Don’t worry, sir! We will get your website on the Google’s first page within a week.” Promising instant results would attract customers, but can you rank their websites on Google’s first page within a week? Are you using black hat SEO here? White hat SEO is not a one-day process, also; not a piece of cake. Trust is the key to having a set of loyal customers. But, when you fail to do what you promised to do; you lose a customer. An annoyed customer can leave a black mark on your SEO Company Melbourne on Google and other search engines. Avoid this mistake if you want to survive in the SEO industry for long. White hat SEO is a complicated process, which won’t generate “magic” results.
* Being too cheap
Yes, you should not be “expensive” until you develop a name in the SEO industry as a top-class service provider. But, that doesn’t mean you should be “very cheap” to attract new customers. “Don’t hire a cheap SEO Company Melbourne,” that is what the experts in the industry and blog writers always say. So, advertising yourself as a “cheap” service provider can kill your new business instantly. Establishing a price range for your services as a new SEO Company Melbourne is not a piece of cake (you can’t be too cheap or too expensive.) Instead, advertise yourself as an “affordable” service provider. Only then you can build trust within hundreds of potential customers in Melbourne. Good luck!
* Not giving anything extra for clients
Offering your clients a free service such a “free site audit” will never be a waste of time/money. Yes, we live in a world where customers expect something more from service providers other than providing a “regular” service. So, providing something for free is a thing to consider by every SEO Company Melbourne owner. Anyway, it should be something useful for the clients. A “free site audit” is a better option here. Top-class SEO services providers in the world have built-in website analyzers on their company websites.
Well, I have come across a few articles that comment negatively about the “free site audit.” What they say is correct up to some extent, but I don’t agree with them 100%. We can’t categorize every SEO Company Melbourne that provides a “free site audit” as a scammer. An interesting fact: the number one SEO firm in the UK also offers a free one-month trial period for their clients. So, can we label the number one SEO firm in the UK as a “scammer?” (a message to all the writers who say it.)
* Quality and quantity
Not employing a qualified content writer is one of the biggest mistakes that an SEO Company Melbourne owner can make. Content is the king, hope you know it! A quick tip for business owners: most web designing companies only focus on the “design aspect.” So, if you are suffering from a web traffic decline; hiring a web designing company is not the best option (they may not even have a content writer employed.)
Targeting too many key phrases and keywords is a content killer. That way, you are confusing Google and other search engines on what you exactly try to say. Yes, you can go with 3-4 similar keywords. Well, I should mention the keyword density as well. While there’s nothing called the “right keyword density;” keeping it to a minimum is advisable for user-friendliness. Nobody would like to read paragraphs stuffed with keywords (I stick to the 1%-3% limit.) Just don’t make it sounds like “robotic.” By going through the content of the SEO Company Melbourne you are considering, you can get a rough idea of their “content writing” skills.
* Trying to become the number one SEO service provider
Well, it should be your “ultimate business goal.” But, there’s only one “number one” position available within your industry. Most business owners are already making enough money by what they sell/provide, but their urge to become the “number one” in the industry kills them. “My business is just a fail. I can’t become the number one SEO Company Melbourne.” Is that what is bothering you right now? Your business is not a fail if you are making enough money for your survival in the industry. Yes, you should work hard to climb the ladder as much as possible, but don’t let that “feeling” kill you.
* Sticking to specific services
Don’t confine your SEO Company Melbourne to general services such as web designing and web development. Now, we live in a world where customers search for “full-service” companies who will take over the entire process. Hiring a full-service company always saves their time and money in the long run, and customers know it. In my opinion, the “happy days” for web designing companies are gone now (don’t get me wrong, please!)
Some final words
Starting your business as a new SEO Company Melbourne is easy, but surviving in the market as a “reliable” service provider is the real challenge. Many “business starters” fail at this stage. SEO and the demand for SEO will be there for a few more decades, so you will benefit from making use of it. Employ professionals in your SEO Company Melbourne including a qualified content writer (content is the king yet.) Don’t only focus on ranking your clients’ website on Google’s top positions. Millions of people still use other search engines to browse the Internet (yes, Google is the king of all search engines, and I know it.) But, can you afford to lose “that” millions of people who browse the Internet via other search engines such as Yahoo and Bing?