Yes, I know we’ve spoken before about the importance of search engine optimisation (SEO) but that’s because it’s, well, important. When it comes to SEO for Perth businesses, it helps your brand grow by ensuring that it continues to be visible in search engine results above your competitors. If you’re featuring all the way down on page three of Google, you’re missing out on a lot of business.
When it comes to your on-page SEO, it’s all about optimising your web pages to earn that higher rank and today we’re looking at simple ways you can give your on-page SEO a boost.
1. Give value to users
We can’t stress enough how important it is that your content provides some sort of value for users. You could be using all the relevant keywords in the world but if you’re not putting any effort into your content, you might as well not bother. Think about how useful your content us, what topics your users might like and what questions need answering. Useful, original content means higher search engine rankings.
2. Use meta descriptions and tags
Although meta descriptions may not have much of an impact in search engine rankings, they generally determine your search snippet and can make your page sound appealing. Write succinct, unique meta descriptions which will capture the attention of users. Don’t forget to include a list of relevant keywords in your meta tags for each page.
3. Careful with your keywords
Just because you have some awesome keywords to use in your content doesn’t mean you should use them over and over again. You’re not going to win any points by stuffing your content with keywords – in fact, Google really doesn’t like it and your website could end up getting penalised. Aim for 2% to 5% keyword density only.
4. Focus on title tags
Your title tag is an essential part of your SEO. It’s what shows up in Google search results and is meant to be a description of what the page contains. Always take the time to consider your page titles to ensure that they’re unique, succinct and accurately describe what to expect from the content. Keywords should also be used in the title tag.
5. Add internal links
Although you should always be on the lookout for good ways to boost your external links, this can be difficult to do right. However, internal links to other parts of your own website is easy to do and can boost your SEO. Remember to only place internal links when it’ll actually be of value. For example, you might link a certain blog back to another popular blog post which expands on the subject.
Dilate Digital are the SEO expert in Perth and can design targeted SEO strategies to give your business a serious boost above the competition. We work with companies of all different sizes to increase your search engine rankings and our team of SEO experts will work with you to really get you noticed. Let us help you stand out from the crowd!
For an SEO consultant Perth, speak to the team at Dilate Digital today on 1300 345 283.