A few common goals of most digital marketing campaigns are: increase traffic, high visibility to engage with an audience and increase conversions. Search engine optimization lays the groundwork for high traffic. From website to content, you need to optimize everything to deliver end user experience. With so many Google algorithms looming around, organizations often face difficulty to choose the right SEO practices to raise the bar.
So I have come up with top five SEO practices which every marketer needs to know to get the worth of his marketing efforts.
Use of SEO Tools:
Lots of marketers often juggle hard to find the right SEO tools, which can genuinely give precise values. Testing every tool is not as easy as pie. I have prepared a curated list of my tried and tested tools, which can work wonders when used properly.
Ahrefs is in buzz in the world of SEO, which covers analysis, backlink profiles, keyword suggestions, and content exploration, etc. It also has a dashboard to cater your SEO needs. Moreover, you get detailed charts and trackers to check your website’s performance across the web.
This tool is a one size fit all solutions for SEO professionals. Those who are not acquainted with SEO terminologies might face difficulties to deal with its dashboard.
Open Site Explorer
A great link analysis tool that comes along with Moz Pro. You can’t ignore OSE if you are familiar with Domain Authority (DA) and Page Authority (PA).
Going with the trend is important to get the results you dreamt for. The growing pace of Digital Marketing has given a push to Video Marketing. From whiteboard videos to animated videos, organizations have an array of choices to represent their products and services to a target audience.
According to a study, 57 percent of online consumers are more likely to buy a product after watching a video demonstration than reading about it.
When you share videos on different social media platforms, you can increase your search engine ranking, open rates, conversions,
click-through rates, etc.
YouTube is a Google-owned platform and second largest search engine next to Google. You just need to optimize your video according to YouTube guidelines to upload to it and get ready to see the magic.
Keep an Eye on Google Updates
Implementing Google updates in websites is key to drive search engine rankings. Every year Google comes up with updated algorithms and change the criteria responsible for rankings of websites. Ignoring its updates might result in lower conversions, less visibility, etc. Therefore, you need to keep a check on Google updates to score high in search engine rankings.
For example, in January 2108, in response to page speed queries, Google cleared that Google’s Page Speed Update won’t impact how Google indexes your mobile or desktop content. But it will only affect the ranking of mobile pages.
If you want your customers to find you online, you must use SEO to master the search engines. From content to animation and link structure to keywords, you need to optimize everything to achieve great search results.