Trust is one of the most critical factors in every relationship. Be it a personal relationship between a husband and a wife, siblings, friends, or be it a professional relationship between clients, buyers, and sellers or your fellow company members, trust forms the foundation of success in most cases. It directly develops both your personal and professional relationships. In the case of the corporate world, faith plays a vital role in determining the credibility of your company, business, or any trading activity in which you are involved. It is one of the most complicated things to build up, and ironically one of the things that can break very easily. You can assume that it is a fragile persona that reflects human contact in a beautiful way.
As a seller or an owner of your business or company, one of the most important tasks you have to intake is the building of trust and Personal Relation (PR) with your potential clients. This way, your clients can be regular, and hence they will establish what is known as “Brand Loyalty.” It is a term used in economics whereby a consumer stays loyal to the brand and does not shift consumption from a given brand even when prices for its rise. Hence, this could be a very advantageous way for you to gain some extra bucks from some of your regular customers. Moreover, you might also want to build trust with your customers to increase your percentage market share, get excellent customer reviews, or just have a good reputation for your company or business overall.
If your company operates in a country like Australia, you must have the services of a top Melbourne local SEO company for building trust with your consumers. Take a look at some of the easiest ways to create this unique quality of trust with your buyers.
- INTRODUCTION OF CREDIT SCHEMES
Remember, trust is a two-way process. One of the unique things is to introducing a credit scheme whereby allowing potential buyers to buy their goods or services and pay a down payment, let’s say 30% of the total amount, and then spend the rest of the amount later. You should set the percentage that you require at the time of the purchase, and then a specific time frame should be allowed for the customers to pay the whole amount.
- PROVISION OF EXTENSIVE SECURITY
Taking care of security in your outlet will attract buyers. Placing some extra guards, metal detectors, security cameras, etc. will give the buyers a sense of security and hence build trust within them. If you happen to run an online website or even your company has an online site, make sure to secure it using security layers and standards such as SSL so that the customers get a feeling of authenticity.
- MAINTAINING A HELPLINE OR A CUSTOMER SERVICE CENTER
No matter how hard a company tries, none of it can be free of mistakes. Everyone has faults one way or the other, and hence they may find customers filing a complaint. Now, you should have a proper system built for customers to register their complaints and get a solution as soon as possible. Some of the ways you can do this are by setting up a customer service center where they can come and visit in person to get their issue solved.
- SOCIAL MEDIA
In this globalized world, everything is moving a bit too fast, and one of the ways you can keep everyone informed about your current, past, or future projects is by posting them on social media. Some common social media platforms consist of Instagram, Facebook, Snapchat, and Twitter. You might consider setting up an official page and then getting it verified from the social media source. This emulsification of advertising from your side and gaining consumer attraction can produce a productive output of our most discussed quality, trust!
Alas! Every one of us has heard the phrase “Communication is key,” and wondered that “Key” to what? It is the key to everything, but what we are most concerned about is it is a key to trust. You should communicate with your customer base regarding how they like or dislike your product, what change do they want to see, any problem that they are recently facing, etc. It validates the customer inside out as now he feels that there is someone present to listen to his views, and hence they are being taken into consideration.
- VIDEO TESTIMONIALS AND REVIEWS
The stuff works more effectively when it said from the mouth and heard from the human ear instead of just being typed up on a computer screen. Video interviews can be one of the most fruitful ways to let your customers know what you think about their reviews, your previous or upcoming products, or how you plan on making your customers the toppers of your priority list. These videos should be at the top of your website and should not be longer than three minutes as they will bore the viewer otherwise.
- THIRD-PARTY STATEMENTS
Some customers may think that you could be biased in your statement as you are speaking about your own company. You may ask some of the third parties, such as other companies or small retail sellers, to give reviews about your product both in written and in video forms, and these reviews can be both positive and negative. When you post all of these reviews, both the good ones and the bad ones, you tell the customer that it is not only you who is speaking about the product, but there are other people too. Remember to include the bad reviews as well, as they will make the consumer feel that the information is authentic, accurate, and unbiased.
THE BOTTOM LINE
Some of these methods do require you to spend some extra bucks in hiring people or designing a website. However, it could be beneficial for your own company in the long run as these methods also aim to boost sales revenue alongside building trust. The epitome of confidence may achieve when you are providing both excellent products and service, so make sure not to delay your response times, have someone to answer both calls and emails instantly at all times.