SMS Marketing- A Convenient Marketing Strategy
Today’s business world is not limited only one-to-one interaction, but with the advent of the internet, you are able to reach all over the world with your products and services. Online mode is associated with tremendous possibilities and to extracting most of the outcome you should properly design your marketing strategy. Without marketing, it is almost impossible to grow online.
Nowadays, there are lots of marketing strategies are available, such as SMS marketing, email marketing, social media marketing and so on that are somewhat different from the traditional marketing. You can choose your favourable medium for your product marketing.
What is SMS Marketing?
SMS Marketing can be one of the best ways to showcase your products or offers to the potential customers. In this strategy, a database is stored with the customer’s phone number. Generally, when someone goes to purchase a product, then his/her phone number is asked by the sales man and then that number is stored in this their customer database and later they send sms for any exciting offer, discount, or new product arrivals so that customers can aware of them.
SMS marketing is really an amazing and successful way to increase the popularity of a particular brand. It can be used in both online or offline businesses. In online shopping also, phone numbers are asked from the customers and when some existing offer is open then messages are sent to the customers.
Sometimes, SMS marketing is considered as a more powerful method than Email marketing as more potential and relevant customers can be gathered with this technique. SMS marketing requires a mobile phone. SMS is the short form of Short Message Server and is also called as text messaging. This particular marketing technique is used to send marketing communication in an exciting way to the potential consumers. Large and small scale- both types of businesses use this technique to grow.
Why is SMS Marketing better than other Marketing techniques?
Today, most of the people have their own mobile phones and not all of them are connected to the internet, so email and other marketing strategies may not be sometimes relevant. Many people have not connected in social media also, so how can you make them know about your offers? The answer is through SMS Marketing. Nowadays, many regional languages are also used in this type of marketing, so everyone can easily understand the meaning of the marketing communication.
Certain guidelines are there in this marketing strategy, such as the messaging should be infrequent that means as a company, you can’t send bulk messages to your customers. Just limit it to one message per month. You should make the offers exclusively for those customers, who have shared phone numbers with you. An upcoming appointment, service date, discounts, offers and some exciting deals can be sent via SMS.
If any of your clients want to know about your purpose of asking their mobile number, then you can simply clarify them to tell that their mobile number will be kept in completely confidential database and they will be only used in the purpose of marketing notification so that they (customers) can avail some exciting offers or discounts.
