A great idea and an amazing product/service are crucial for any startup, especially in 2020 when the market is already saturated. However, the actual startup success won’t only rely on these must-haves. We live in a digital age where social media and visuals are all the rage, and, in a similar vein, it’s important to put some effort into properly branding your startup business.
Remember, in 2020, Millennials and Generation Z will make up a big portion of your target audience. They are the customers who look for a connection with a brand through the brand’s story, message, and image. So, if you’re planning a startup launch this year, keep in mind the following startup branding trends for 2020.
Give Interactive Experiences a Go
Providing engagement is a great way to strengthen your influence over your target audience and allow potential customers to fully connect with your brand. And in the time of everything tech, there’s no better way to launch your startup successfully than to create engagement through an interactive experience. There are many different routes you can take in this case, depending on the type of business you want to run and your respective niche.
One great example is undoubtedly IKEA. This popular furniture store reinvented their brand by allowing users to create virtual realities of their personal environments so that they can check how IKEA’s furniture would look like in these environments. On the other hand, if you plan to operate online, you can make the most out of interactive quizzes, stories, and apps that would match your brand and selling point effectively.
Make the Most Out of Abstract Visuals
If you’re looking to make your brand known in 2020, definitely look into the possibilities of abstract visuals and design for your startup branding. After all, these days it’s all about what looks and feels trendy to draw attention to your products and services.
When you put out more daring and even eclectic imagery to represent your brand, you can be sure that you’ll get the attention of your target audience on a larger scale compared to sticking to the traditional design. Of course, it would be helpful to have a reputable design and branding studio to support you in this endeavor. For instance, Red&Grey is a fine choice if you’re looking to stand out from the crowd (and you should) with your visuals.
Utilize Animation to Boost Engagement
Interactive experience and abstract visuals are two of the biggest startup branding trends for 2020, but if you want to boost the user engagement and experience on your digital space (your business website), don’t hesitate to consider animation and the way it would fit with your brand message and image.
You’re probably already aware of the unrelenting GIF popularity on social media. That popularity is due to the interesting animation effects that allow the users to stop, relax, engage with the animated effect, and simply have fun. However, GIFs won’t let you go above and beyond with your website design and branding, which is precisely the reason why animation can come in handy.
For example, you can check out how Mailchimp utilizes animation in their website design in a simple, non-intrusive, yet engaging and stimulating manner.
Consider an Intriguing Brand Name
As a startup brand, you obviously want to establish yourself within the niche that probably has some strong competition. The first step is to perfect your products and services. But in order to succeed, you also need to come up with an engaging, visual aspect of your branding process that would instantly attract your target audience. And the choice of your brand name goes hand in hand with this kind of design.
You can use your brand name in conjunction with the overall feel and image of your brand to create a personal, more relatable startup that people would find interesting enough to remember. In this day and age when there’s a new startup every single day, being remembered is crucial! It’s not necessary to use overly complicated names for your brand when simplicity can create just as much of an impact while allowing for efficient design and branding at the same time.
Think Discord, Slack, Purple, or Elon Musk’s The Boring Company.
Before you start incorporating different trends and work your way through the process of launching a startup, it’s very important that you know what your brand is going to be about. In order to make the most out of branding trends successfully, you can’t venture into the launch wearing a blindfold.
Knowing your brand, how you want to present it to the world, the message you wish to send, and the type of engagement you’re looking to create are all essentials that need to be considered before making any major decisions or moves.