We live in an era where the internet has become unavoidable and inevitable. No matter what your business niche is, effective digital marketing strategies can take you to heights of success you never knew you could reach. Whether you own a small cafe or a chain of restaurants, staying in Google’s good books will help enhance your presence in the restaurant world.
Our experts can help boost your digital presence by designing marketing strategies that are exclusive for your business niche. Having worked with various clients who are in the restaurant and catering business, we know the strategies that make a difference when it comes to restaurant digital marketing. We are about to spill our recipe for a successful digital marketing campaign for restaurants and how we can help your business stand out among the rest.
Search engine marketing
The first step towards the success of your restaurant is getting new customers, and this becomes easy when you have a good online presence. We will help you remain updated with the best practices and strategies that businesses use to achieve higher results on search engines. This involves finding keywords that are unique and effective. Whether it is local SEO or keyword optimisation, we are here to help.
Understanding local SEO
If your restaurant is operating in Melbourne, we will target keywords like ‘best coffee in Melbourne’ or ‘best pancakes in Melbourne’ to target local customers. This is effective because people tend to include local terms when they search for something. Using local keywords will help them to come across your business. In addition, we will curate engaging content that directs traffic to your website. This content can be related to marketing your products, recipes for people who love cooking or anything related to food that might intrigue foodies.
Social media management
Confused about the type of content you should post? Our tech-savvy team is here to help you out. We understand the prevailing trends of the market and will make your social media enticing to retain a keen audience. You might wonder how we do that. Digging in our social media management strategy, we focus on 3 main criteria:
- Engaging the audience
- Sharing your posts
- Call-to-action statements
By ‘engaging the audience’, we mean posting content that attracts the relevant users. This is more of an interactive approach towards attracting leads and is done by letting the audience know about a giveaway or an event that you will be hosting. Remember what we mentioned about curating blogs for your website? While sharing the posts,
we will mention the links. This way, by posting a picture of, for example, a perfect breakfast table, we can let the audience know about the new blog on your website. Using call-to-action phrases in your captions will help you get more hits, such as phrases like ‘click on the below link to discover our new breakfast menu’ or ‘ subscribe to our blog for 15% off on your first visit’.
Making your customers feel valued is yet another way to ensure loyal customers. Re-posting something they posted about your cafe will give them a sense of importance. By doing this regularly, you’ll build a long-lasting relationship with your customers and further your brand growth. This will build a strong base for new customers as well. A lot of people trust recommendations and reviews before trying out a new place. Every time a new customer visits your cafe, there’s a high chance that they have visited your social media post and seen all the happy people enjoying themselves in your cafe!
Pay attention to Google reviews as well. Every time you receive a 5-star Google review, make sure you share it on your social media. Sharing positive reviews will develop a sense of trust and reliability among new customers.
Spreading the word via interactive posts
We believe in creating posts that speak for themselves. Your social media page will market for you in a way no one else can. You can show off your aesthetically appealing ambience or tempting breakfast meals with beautiful photography. Out of the box, photography is the key factor to attracting new customers by showing them tempting pictures of some of the best dishes from your menu.
After every update or event, you need to make sure your social media page is updated. Our creative team will help you find ways to be different and stand out from other restaurants. We will help your brand communicate with the audience and express your brand’s message effectively. Gathering and analysing the comments of your audience will help you understand the customer’s point of view in a much more personal way.
To stand out from your competition, we recommend using natural lighting for images and keeping the contrast high to make the colours pop. Photographing the dishes against a white backdrop will make them look more appealing. It is all about how creatively you represent your restaurant.
Little things that matter
Give away gift cards, remind your customers to follow you on social media, host giveaways and contests – all these things will help your audience stay connected.
If you are a restaurant owner and looking to increase the traffic on your website, we are at your rescue. Having worked with clients like Shanklin Cafe and Otto Melbourne, we know what works the best when it comes to digital marketing for restaurants.