Local SEO is the next dimension of SEO strategy that has helped businesses move towards success grabbing a huge market share for their products and services. Increasing the visibility of the business in a locality when accessed through search engines is the main idea behind a local SEO strategy. Most customers today search for local businesses only through online search engines. So it is necessary that every local business must optimize its website through local SEO. Since Local Seo Services help businesses reach their customers exactly at the time they are searching for their type of business, the success rates are high. Local SEO strategy makes use of popular search engines as well as business directories. Here are some valid reasons why local SEO can help attract new customers.
More local customers are shifting to internet to search for businesses.
Over 70 percent of local customers today depend on online searches to find local businesses. Only about less than 20 percent are using newspapers and directories as their chosen source for identifying local businesses.
The volume of online search for local business has seen a sharp rise
Local customers inputting the locality in their search query is on a fast rise. The growth in the number in this segment is much more than that of the general search queries. This means increasing number of people is interested in local businesses rather than remote businesses.
Local search is a highly targeted and timely activity
When businesses use the local search engines and online directories, they can promote their business to the customers in the locality at the right time when they are eagerly looking for the services or products offered by them. Therefore the conversion rate is much higher.
Highest conversion rates
Local directory marketing has higher conversion rates than the conventional business promoting options. Some directories report even 50 percent conversion rates. This means that you are most likely to convert one out of two leads you get from your locality.
Growth of mobile internet users
Over the recent past, most local customers are using their mobile phones and mobile apps enabled with an internet connection to locate businesses while moving around. Since local SEOP can help convert both PC and mobile users, it is most likely that you will hardly miss out any potential leads.
Higher returns on investment
While business have to spend higher on other kinds of advertisements like local papers, leaflets and other modes, much of it is wasted. However, not a single pie is wasted with regard to local SEO since they find you when they want you. Therefore local SEO is more efficient as well as less expensive.
Several potential local SEO avenues are free to use
Businesses can claim their listing in Google Maps and can list their business in hundreds of listings on online business directories. This is a wonderful way to promote your business free of cost.
Sale of local newspapers is down
With the online avenues to reading and news growing rapidly, the local newspapers have fallen in their circulation. Therefore you are most likely to lose your money spent on advertising in the local dailies and magazines.
Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 5+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Ppc Management Company and Seo Services Company.