Writing, in general, might be second nature to some people who enjoy this art but technical writing, especially writing business proposals, can be an intimidating experience.
The goal of a business proposal is to persuade a client into choosing you for a project. And thus, you are expected to write it in a way to perfectly convey every important detail to the other person with your perspective.
This may sound complex but it can be a comparatively easy task if the skeleton of the proposal is structured properly. And this can be achieved by following a few steps. Let us see how:
- After reading the request for proposal (RFP), given from the client’s side, carefully, make sure that you are capable of meeting all the stated requirements in the RFP. For instance, the budget of the project and the quality standards should be thoroughly worked out to see how they stack up against your competence.
- The next thing to research is the client’s organisation’s operation policies. A technical writer must gather enough information about what the client expects from a business proposal before they start drafting it.
- The roof, pillars, and foundation of a business proposal are
a. Your company’s information
b. Your own knowledge of the problem at hand or the project
c. Your work methodologies and the pricing strategies
- After this, you should start with formatting your document. The typography and presentation of the document are as important as its content.
- All the business proposals must be drafted in a way to answer questions like what are you proposing, what are the advantages of your proposal for the client, how will you achieve those benefits, and what will it cost the client.
- At the beginning of your proposal document, you must address the problem your client organisation may be facing, followed by an explanation of your approach to solving it. This is important for the client to trust you with their project.
- After giving a simple roadmap of your proposal, proceed with a detailed solution, highlighting the core competencies of your organisation and how they can be helpful throughout the project.
This part can expand with stating the benefits of your solutions along with your task schedule and the costs.
- The proposal must be concluded with an introduction and relevance of the team members you will appoint for the project.
In summary, this is how you can structure a business proposal. However, a document like this must be written in great detail and after meticulous research. So it is advisable to take professional help if required.