With innovative web development, Perth businesses can create a memorable brand which means more visitors and customers who want to stay on your site to have a look around. However, along with good web development there is also the bad. If you’re aware of some of the common web development mistakes that businesses make, you can be prepared so you don’t fall into the same trap. So today, let’s look at our top picks for web development fails.
1. Too many bells and whistles
Some businesses seem to think that more stuff you have on your website the better and end up with a site which is overloaded with fancy fonts, pop up videos, overlong content and images in every blank space. This approach is completely overwhelming for visitors and means that the design of your website detracts from your actual product or service. More doesn’t equal better with your web development so don’t be scared of having some blank space on your website with carefully placed content and images. With that in mind, don’t go nuts with creative fonts as these can be hard to read. Choose an easy to read font and stick with it throughout the website.
2. Not creating the website for your audience
No matter how amazing your website is, if it’s not catering to your target audience then you’re fighting a losing battle. Too many businesses make the mistake of designing a website without considering the demographic or group of people they want to attract. You need to take this into account when deciding on the content, tone, images and appearance of the website so you’re attracting the attention of the right audience when they click onto your site. Without matching your website to the customers who you want to use your product or service, you risk losing valuable conversions.
3. Lack of mobile friendliness
So, your website looks great on the computer and is easy to navigate with no speed issues. That’s great but is not the only thing to consider. How about when you click into your website from a mobile device? If your website transforms into a hot mess on a smartphone, you still have some work to do. These days, it’s expected that your website will be mobile friendly and you need to take this into account with your web development. Online searches through mobile devices are becoming more and more common and you’ll be missing out on a lot of potential customers if your website is slow to load or difficult to navigate. Make mobile compatibility a priority and you’ll be reaching a much bigger audience.
Dilate Digital are Perth web developers who can create a powerful and interactive digital experience. From small business to large organisations, we know that every client is unique and create websites to reflect the personality of your business using the latest web technologies.
For creative Perth web development, speak to the team at Dilate Digital today on 1800 345 283.