No matter how advanced we all get and no matter how many information sharing platforms pop up, a press release can never lose the value it has in this age. You see it will be very weird if a company decides to launch a new product without distributing a proper press release for it. Now, you might be wondering that at this moment where there is a lot of hype about social media platforms and websites, will a press release work? Well, the answer is “yes” because according to a Hubspot researcher, online press releases are viewed almost 275 times a week and this figure increases as per the content of the press release.
Now, we are not saying that publishing a press release is an easy task. The truth is that there is a lot more to a press release than a few words and you have to make some efforts in order to make it effective. Today in this article we are going to jot down some of the best tips and factors that you need to keep in mind while distributing your press release. So, folks, take notes of what we are about to tell you because this article is going to be very informative and useful for you in the long run.
Want more engagement for your press release? Try using images and videos in it and you will see the results for yourself. It is but very natural that people prefer to read the content that comes with proper related images and videos. In fact, research has shown that the engagement of the content increases from 18% to 55% when visuals are used in it. So, this is a clear indication that you need to invest some efforts and make or find proper videos that can support your press release.
2-Make It Interesting
Your content matters a lot and know that at the end of the day it all falls back to your use of words. Play with words in such a way that makes your content interesting because that is the only way through which you can attract more and more readers. Take your time and don’t rush with your press release, give yourself some time and make sure that you have covered up all the information that the readers should know via the press release.
You need to take advantage of your press release properly, don’t just write it for the sole purpose of making an announcement, in fact, use it as a tool to build relations with your customers and the other journalists. You should not simply mail your press release to the distributors, in fact, include some calling attention to it so that it can generate a conversation between you and the other person. You might not know this but building relations with the distributors can actually be very useful for you in the long run.
4-Know Your Audience
Before even getting started with your press release, take some time out and find your audience that you want to communicate with. For example, you cannot simply send your press releases to those people who aren’t related to it as this will be a waste of time. So, you have to invest some of your efforts in finding the target audience for your press release. This will also make a big difference when it comes to the distribution.