If you have a business and you make a website for it, don’t just leave it online without doing anything. Instead, try your best to SEO optimize it so that it can start getting found on the search engine. The following are 7 benefits for performing SEO optimization on your website.
SEO Helps Your Website to Be User-Friendly
The search engine looks at a lot of factors on your website – like people can easily find what they want on your site, no broken link, helpful articles, mobile friendly, and etc. So, if you optimize your website according to the requirements of the onsite SEO optimization, you will be able to improve your user experience. Providing good user experience on your site can give people a good impression on your business. They will also be happy to come back to your website the next time.
Get Organic Traffic from the Search Engine
If you keep optimizing your website, it will slowly climb up in the search engine result and you will start to see organic traffic. Some of the visitors from the organic traffic will convert into customers that buy your products. You only need to spend a few hours every day to do some SEO work on your website. Alternatively, you can hire an SEO agency like seo agency Melbourne to help you optimize your site for the search engine. Once your site is established, you will keep getting visitors without having to do a lot of work.
SEO Optimization is a Cost-Effective Marketing Technique
SEO is a cost-effective technique to help your site get high conversion traffic. Spending money on advertising can easily take up a large portion of your capital. If you are a small business, optimizing the website yourself is the best way to help you cut cost. In fact, SEO optimization is a cheaper marketing technique compared to cold calling techniques like email marketing. Cold calling leads cost 61% more than leads that are generated through SEO optimization.
Organic SEO Traffic Has Higher Conversion
People that come to your website searching for something is more likely to buy. The conversion rate is often lower if you reach out to them directly, for example, through email marketing. The people who are from the search engine already know what they want to buy. The Search Engine Journal report shows that SEO leads have about 13% higher close rate compared to cold leads.
Become a Leading Player in the Industry
If you manage to rank on the first pages, people will start to recognize your brand as a top brand in the market. It shows that many people like your products and that’s why the search engine is giving you a favour and you rank on top of the search result. People will have less trust on your store and not buy from you if your website rank at the bottom of the search result.
People Can Easily Find Your Physical Store
People who come to your website through searching are more likely to visit your physical shop. For example, someone who searches for the best saloon in San Francisco is sure to be interested in visiting the physical saloon shop in San Francisco. According to research, more than 80% of shoppers will do research online first before visiting the physical store. If you want people to visit your physical shop, make sure you optimize your site for the local SEO.
Helps You Get More Followers on the Social Media
If your website is getting traffic that converts, you should see people following you when you put the follow me button. Eventually, not just your site visitors are following you but also visitors of the social media are actually following you. This will lead to an improvement in the search engine ranking result. In fact, Google has a partnership with some of the social media giants like Twitter. This gives you an opportunity for your tweets to show up in the search result.