Lift advertising agency is a creative challenge that enables promotion of brands through advertising in shopping malls hospitals and residential lifts or elevators. These agencies have a very simple and effective work strategy or approach. According to the concept of lift advertising company the advertisement in the lifts or elevators should be disturbance free in order to get the maximum public attention of the customers. They have its own poster size and it is only responsible to provide space inside the elevators. The main strategy of these agencies is to get the maximum attention of the lift passengers towards the ads in order to promote their agency brand. Further, it also increases the progress rate of the agency. The passengers on the elevator can use the promo code displayed on the advertisement which can help the advertisers to make profit to their agency.
- They work in a very effective way. It aims to make higher profits to the business using digital lift advertisement. It believes that the passengers use the elevator or the lift inside the shopping malls, hospitals, restaurants or residential area around 3 to 4 times a day on an average. They spend around 30 seconds to 2 minutes if the building has more number of floors which are non distractive and they use no electronic gadget or do any scheduled piece of work which is leftover by them. Due to this they can create perfect business profit by attracting more number of people.
- Firstly, it should provide space for the advertisement inside the elevator or lifts of shopping malls or residential areas. Secondly, they should know the correct size of the poster according to the lifts. Thirdly, they should keep in mind that there is no damage caused to the lift during the establishment of the digital lift advertisement. It is getting a lot of public attention. It is the very first thing that captures public attention whenever they enter the lift or elevator. This kind of advertisement has been very successful in the recent years with the improvement in technology. They consists of ads which are related to weather, sports and to introduce the new brands that have came into the market recently.
- The exterior as well as the interior of the elevator consists of the digital advertisement. A person who is waiting in the lobby of the building can be easily distracted to the digital lift Therefore the agency can get the maximum attention of the public. Digital lift advertisement is very popular in residential areas, shopping malls, offices. These are the places where the advertisers can target the maximum public attention to their ads and thus the advertisers can take their business to the higher level. However the advertisers need to be very careful while publishing these ads and it should not consist of any false information. These advertisements are typically considered to be a creative form of the advertising.