With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.
It has also joined with True Corporation, one of Thailand’s largest technology companies, to create Thailand’s first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.
The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms – Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel – Universal Studios, Florida, and many more prestigious resorts.
Set over 88 rais of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything – International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in villa Bang Saray Bay, a tropical oasis – 10 minutes from Pattaya and only 90 minutes from Bangkok.
The 88-rai first phase of The Beaches Resort & Residences includes two hotel condominiums with 300 units each worth a total of two billion baht, a 450-room hotel worth three billion baht and an 800-million-baht water theme park. Construction would start in mid-2008 and be completed in 2012.
Pacific Shore Developments, registered in the British Virgin Islands, has registered capital of 306 million baht. The Bangkok Bank is its main infrastructure creditor and it would invest in the construction of the buildings in which about 70% of all investors are foreigners. The Board of Investment (BoI) has approved long-term land rights for the company but the exact duration was not revealed. It plans three phases worth a combined 20 billion baht but details of the other two phases would depend on feedback from the first phase.
Living in Bangkok, you see glitzy front-page supplements that dominate Thailand’s English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. We can only imagine the cost of such publicity and its significant impact on a project’s bottom line. This is the reason why the eMarketing is employing Web 2.0 technologies.
That is not to say that elegantly-produced brochures and local media advertising doesn’t have merit, but it has always seemed to us that it is a sort of marketing overkill – a gunshot rather than rifle approach to project exposure, but The Beaches, to my knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.