For those looking for best mobile website design tips, the most important thing to highlight is responsive design. Simply put, given the wide variety of display factors that your website is likely to be seen on over its lifetime, ensuring that the website is responsive it an absolute must.
The History of Mobile Friendly Design
Essentially, responsive design is a version of your website that contains the same content regardless of the device it is viewed on. In the first steps of website design, businesses needed to create separate mobile versions of their website, ending up with two separate pages. This certainly worked, but resulted in double the issues, because both websites had to be updated each time. Another downside of this process was that the mobile website was often much neglected when compared to the desktop site, lacking both content and design to really engage with users.
Following on from that, businesses could create mobile-friendly websites that would work across a variety of platforms, only occasionally having issues on the switch to smaller screens. This would often result in logos that smashed into particular elements and a general decline in the quality of the page.
Google is an Influencer in All of This
However, changing user behaviour has meant that businesses can no longer neglect the mobile user, giving them substandard content or design. Google has, for several years now, given boosts to websites that were considered mobile friendly, going so far as to provide a service designed to highlight the affected elements and how to resolve them. Even more dramatic, Google has also announced a change to a mobile-first index, resulting in an organic search ranking based on the quality of a business’ mobile app. No long are businesses able to leave content off their mobile sites, otherwise they won’t rank on Google searches any more.
What is Responsive Design Though?
Responsive design is where each element of a website is styled by proportion instead of a set number of pixels. This means that when the browsing window changes size, so do each of the elements. A critical step in this, however, is setting a breaking point for each element. The breaking point is the width of the browser at which a particular element is no longer displayed. This helps to keep the website readable throughout, avoiding each element progressively getting smaller and smaller until none of it is readable.
Benefits of Responsive Design
Responsive design doesn’t just look at the text elements and say they need to be shrunk. Instead, it looks at all images as well and determines the best way for them to be displayed when the resolution decreases. Responsive design is able to adjust the order that elements are displayed as well, moving elements to suits a narrower display. Overall, responsive design done well allows a user to see the exact same content regardless of if they are looking at it on a 27-inch monitor or a 4-inch iPhone. And that is very important.
Website Designers and Developers Can Create the Perfect Website for You
Of course, you probably already have a perfectly good website, one that is quite modern looking and not horrendous for mobile users. You’re not looking for a complete rebuild, just best mobile website design tips. And this article isn’t that. I’m telling you that sooner or later a responsive build of your website is going to be crucial for your business success.