Companies spend millions of dollars to market their brands, grab eyeballs and eventually get more customers. As times are changing, marketing practices are evolving into something more innovative and creative that can get you returns at significantly lower costs as compared to the traditional means of advertising. People have been watching ads on traditional means of advertising like TV and print since years and have got saturated! Unless you’ve a breakthrough idea, your promotional activity will generally go unnoticed because each day, there are hundreds of ads in each newspaper and a similar amount on every channel, playing on loop!
If you want to try something different and out of the box, you should go in for embroidered clothing.Getting your employees embroidered casual wear will do the trick and give your brand the much required visibility and that too in an innovative way. Here are the benefits of getting your brand advertised through custom clothing:
- Great brand visibility at low costs: Don’t you instantly identify a Nike t-shirt by just looking swoosh on the pocket? Our eyes automatically try to find a logo on shirt or t-shirt we see around us. When your employees will wear shirts that carry the embroidery of your logo, they will look at it. Wherever your employee will visit wearing the customized shirt, your brand will get visibility.
- Greater brand recognition equates to more purchases: Research has shown that given a choice between two unknown products, people choose the one which belongs to a brand they’ve seen even once before. Once people start seeing your logo because of the embroidery on shirts, they will start recognizing your logo, and what’s what you ultimately want!
- Looks more professional: You’ve seen other people giving their employees a company uniform but you don’t have yet? Well, you will have one soon and you’ll have better than the rest because your uniform will not be printed, but embroidered! It will look much more sophisticated, suave and classy. When there’s a conference, your employees will set a better impression!
- Cost effective: Getting ads on television or print media for enhancing brand visibility can cost you a fortune. On the other hand, getting customized clothing with embroidery will cost you hardly a fraction and make sure that your brand is well highlighted.
There are several firms that take custom orders for manufacturing such shirts. You can submit them your company logo and they will prepare a sample design. If you give them a go ahead, they prepare a sample piece and ship it to you. You can check the quality and appearance and then give them a final nod! Then they can proceed with the entire order and deliver you within the promised time.