The Benefits Of Utilising Marketing Automation Solutions

Many businesses are marketing themselves online more than ever before. The days of advertising a sign on the back of a taxi, billboard, local newspaper or TV ad are over – and for good reason. Digital online marketing enables businesses, no matter the industry that they are operating in, to market themselves to a wider audience more efficiently. One of those tactics is marketing automation solutions.

Get it automated

With traditional marketing, everything was manual. This meant marketing staff had to continually repeat the same processes which were not only inefficient, but also gave way to more opportunities of human error.

Implementing automated marketing solutions means that repetitive processes such as Call To Actions (CTA), sending out emails to customers and reaching out to customers with special deals and limited offers can be automated.

For example, you can set up an automated email to be sent when a customer hasn’t visited your website for a certain amount of time. It can be customised with a template that promotes current deals or an offer of 5% off their next purchase to encourage them to visit back to your website.

Keep them happy, watch them stay

With automated marketing solutions, you can collect valuable customer data that is crucial to improving their user experience. This information can include the time of day that they are more likely to make a purchase, the types of products they are purchasing and more.

This means that your automated ads can be customised to target specific customers to anticipate their buying habits and needs. Having marketing automation solutions means that if a customer if buying a particular product from your business, then the automated ads they receive will be tailored to relevant products.

This results in increased customer retention for your business due to establishing a relationship with your customer base.

Increased productivity and monitoring

Another important and obvious benefit of automated marketing solutions is that it will increase the productivity of your business and its staff. With time-consuming tasks and processes becoming automated, your staff will have more time to focus on more important areas of the business.

You can eliminate the risk of human error by automating tasks such as monitoring your marketing campaigns with various software programs. Marketing reports can be automatically generated and sent out, making tracking the results much easier.

Boosting your revenue

Not only will it save you money overall, but automated marketing solutions also produce ‘quick wins’ as well with tactics such as product recommendations.

You may have already noticed this when ordering food on the UberEATS app. When you have chosen your food items and made your way to the checkout, a quick menu will pop up recommending popular food items that other customers have chosen.

This increases the chances of customers making an extra purchase that they otherwise wouldn’t have before. When you take into consideration how many customers use UberEATS, you can start to understand the potential of this simple tactic.

To take advantage of marketing automation solutions for your business, search online for a digital agency in Melbourne that can help your business today.