As any good SEO specialist will tell you, there is a lot riding on your content and how you choose to wield it. Depending on what you offer and who you’re trying to reach, your content will vary greatly from your neighbours and will need a different approach to succeed. Each piece of content needs to be reverse engineered – that is, you need to start with a blank canvas and identify what it is your online user wants, then create the content that will fit that. This is where most online businesses will go wrong. Many small businesses will simply put out the content which they deem best, which doesn’t necessarily mean it won’t work. If your consumer is perfectly aligned with your brand, then you could be doing great. But without understanding your consumer and what makes them tick, your content might be falling flat.
With every SEO agency in Perth trying to find the perfect content for their search engine optimisation goals, it can be incredibly handy to have a rundown sheet on the main (and most effective) types of content for SEO… Oh, well look what I’ve found…
Your Rundown On The Best Content For SEO In Perth
- Blog Posts
For easily digestible, regular updates.
- Short-form Content
For snappy, informative, or entertaining think pieces or reports
- Long-form Articles
For in-depth research and information
- Data-rich Information Sources
Where the user can review, compare and contrast information to reach their own conclusions
- Graphics and Image Collections
For slideshows and galleries, where the idea is easily grasped through imagery
- Interactive Tools
Such as online housing price comparisons or insurance quotes
- Sweeping Landers
To land on a page that offers you a range of content pertaining about your search within that website only
For easily watched and shared content
The main thread that joins these types of content is information.
They all offer some form of information packaged in a varying pretty little bows, and this can have a huge impact on how your content is interpreted. For example, you operate hair salon and wish to inform your audience of all the fabulous hairstyles you could achieve, and you have your core of information and data that you wish to share. Even though that information stays completely the same, in a lot of those forms it simply won’t resonate with your audience. They want to see the finished product or watch it come to life.
Your content journey must begin in the future by preempting the needs of the audience and how they want to engage with your content, then tailoring the content delivery to suit. The types of device that your audience is using will also need to be considered, and how your content might be displayed or interpreted on these screens.
SEO is a powerful tool and can be implemented to increase your brand interaction and engagement to boost your conversions and meet your goals. The most important part of all is to stay true to your core message and consistent with your brand. For more tips on SEO management browse our collection of articles and blogs, or contact our team of SEO superheroes. Dilate Digital is a Perth-based digital marketing agency, with flair for the extraordinary and results-driven strategies.