Hotel companies have plenty of competitors in the travel industry, so something they need to focus on is getting as many direct bookings as possible. Every firm could clearly do more to boost direct reservations through their website in this modern digital age. They need to use Online Travel Agencies (OTAs) to gain customers but have to pay commission fees every time they receive a guest through these channels. OTAs have a better chance of enticing tourists to their sites as they have much bigger budgets to do this. They can spend great amounts on online advertising that will propel them to the top of major search engines.
There are certainly some techniques that companies can use to up their bookings including doing well at Search Engine Optimization (SEO). Using the correct keywords and phrases is crucial when trying to reach the top of search engines such as Google, Yahoo and Bing. A website should be optimized for keywords such as location and services. Companies need to have a brilliant website that includes an excellent online booking engine for hotels that allows customers to reserve a room quickly. Potential guests have to feel they are able to book without any hassles, because if they pause for any reason they could leave the site.
Companies also have to create a brilliant social media strategy where they join up to the main platforms including Facebook, Twitter and Instagram, as well as other sites such as Snapchat and Pinterest. Firms must hire a person to post fresh comments, pictures and videos a few times a day on each site. They need to maintain the profiles to encourage customers to connect with them, and have great real-time conversations. Social media managers have to actually ensure that any positive or negative reviews are replied to as quickly as possible, as getting back to someone within 24 hours is absolutely necessary.
Starting a blog is a brilliant way to interact with customers to increase direct bookings as they can learn about the residence and future events. Posting frequently on a blog is very important as just like with social media travellers will expect fresh copy on a regular basis. Companies should invest in pay-per-click (PPC) and social media advertising to attract new customers to their accommodation. Google Adwords and Facebook Ads are two wonderful examples to begin with that will help a firm to increase online exposure. Firms must also get the best booking engine provider they can to help with raising reservations for their hotel.
Hotel firms must use marketing company Booking Direct to help create a brilliant reservation system. The amazing experts at this leading company will ensure they create a top booking engine that looks fabulous on all screens including a laptop, desktop computer, tablet and smartphone. The system includes a range of languages and is multi-currency so it is easier to use for tourists around the globe. Hotel firms will be given help to integrate social media platforms onto the site and the agency’s consultants will also aid to maintain these platforms. They will help with PPC advertising and ensure hotel sites get plenty of organic web traffic.