There are many benefits of using a bulk SMS service as opposed to other forms of marketing. Most people know that SMS marketing is speedy and cost-effective. But there are other benefits of SMS marketing as well.
Here are some of these benefits:
Rates of Opening
It is reported that 98% of all SMS messages are typically opened as well as read by the recipient. This happens in 5 seconds on an average. This is an impressive figure, especially while comparing with opening rates of e-mails which is only 20%. Such e-mail messages are opened in an average time of 48 hours. So always send SMS for marketing to reach maximum people in your marketing database.
Flexibility and Speed
Every business in the modern world must be prepared to respond to the fluidity of the business world because adaptability and flexibility are vital to deal with constantly changing conditions of the market. Bulk SMS marketing has virtually zero lead time such that marketing campaigns can be designed and delivered to target audience in a time of few minutes. This may be used to enhance customer traffic on a slow day or to clear existing stock before new deliveries begin to happen. Almost instantly, businesses will respond to events of the day or to new promotional measures of a competitor.
High ROI at Low Cost
Small and Medium Enterprises (SME) typically find it prohibitive in terms of cost to run most forms of advertising like TV commercials and Newspaper ads. On the other hand, bulk SMS has low running and set-up costs by which campaigns may be flagged off and executed involving only a tiny fraction of cost incurred for traditional methods of marketing. How else can you deal with over 1000 customers in a few seconds with costs as little as $30?
It is the end of the era where traditional marketers launched campaigns hoping that their impact will be realized somehow or somewhere. Today, it is considered vital that every marketing message is properly targeted, even for any company with eye on cost.
Since bulk SMS marketing is based on permission, all who receive an SMS l : 1) Already are connected to you with a relationship and 2) have agreed to get marketing SMS from you.
This means that such SMS targets are customers already and may be hot leads for sake of new sales. It is well known now that it is around 5 to 7 times easier for selling to current consumers than to new customers. Thus bulk SMS is a great way to harness current and existing customers.
Scope for Personalization/ Customization
It is possible to customize SMS messages as per the recipient and deliver them to his pocket within the space of seconds. The SMS may also be customized on basis of previous buying behaviour of customers and their demographics. They can be distinctly designed and location based on basis of different regions and different stores in the country.
It would be a costly endeavour to attempt to achieve such a degree of customization in other forms of marketing. But in case of bulk SMS, personalization can be done at no additional expense.
These are some benefits of SMS marketing.