Once upon a time, the only thing that a web developer ever did was code and build web-pages based on the given designs by the designers and the consultations from the business consultant.
However, over the years things have changed tremendously for the developer as these days the role of a web developer has transcended into something that makes the developer an essential business partner to any business that is dependent on online presence to generate revenue.
Now, the core function of the developer has remained unchanged which is to build the website, what has changed is that the web developer has also gradually become responsible for all other aspects of the website’s functionality. This includes how it looks, how it functions, its security, SEO, creating backlinks, ensuring its on-page and off page SEO elements are in place, sourcing content, driving traffic to the site, linking the site to social media pages and keeping the website constantly updated.
It is due to these reasons that most businesses prefer to stick to a single developer for the entire life cycle of their websites as the developer would know every single inch of the site’s architecture and also it is way more cost effective to hire a single web developer who was competent with all these aspects of website development and maintenance rather than have 5 different people working on the various component of the site.
Most web development companies consist of a few developers who all do the same thing but, handle different clients personally. This is because most developers have their own ‘strategic formulas’ to achieve the objectives of the business via the website.
Most people, who are less informed, tend to seek out a consultant, who then hires a designer before proceeding to hire a developer, after which the consultant will proceed to recommend a digital marketing ‘expert’ and this, would increase your costs quite substantially.
You could cut to the chase simply by hiring a developer who does it all, and although you might start wondering if there are developers who are able to do all the above-mentioned tasks single-handed, the answer is a resounding yes – there are millions of them, but of course some are better than others and thus due diligence is a key factor before hiring these savvy all-rounders!
Mind you that Australian web developers do not just create websites and do SEO as they also create applications specifically for integration with the Internet. The fact that these guys develop applications that generally use a server and a client platform such as web browsers speaks volumes of their ability to go around things and get the job done.
Another fact that will probably give you the confidence to hire a web developer to manage all your online needs is the fact that these guys usually have experience from almost any sector of industry ranging from general commerce and local government right up to education and NGOs.
It is undeniable that modern web developers are in general multi-talented individuals who understand specifics across the board for online business requirements!