We are in a world where most businesses are present online, and online means the presence of a website. The word website sounds just like every other word but when things get deep in technicalities, website doesn’t remain a casual business. It’s easy to purchase a domain and start a website, but when you don’t get the desired traffic, you start wondering about the reason.
There are so many essential elements of a perfect website that earns the desired traffic and one of them is website design. Your website design acts as one reason that binds your web audience to your website and keeps the numbers high. And if your website numbers are not high, it’s time you start thinking about your web design.
What is web design?
Web design is about collecting ideas and aesthetically implementing them to create a website. An attractive website overpowers the flaws in content in the eye of the user. As they say, even wrongs things done beautifully look correct and the opposite is also possible.
What are the essential elements of Website design:
Every website design incorporates certain elements to create a beautiful UI (user interface). These elements are,
Layout: As the name suggests layout is the format in which the text, pictures, and ads are arranged. In the online world all efforts are done to achieve one simple goal, to help the viewer get the desired information. And the only way to do so is by making it easier for them to find what they are seeking, just maintain the integrity and consistency.
Color: Color choice is very tough choice to make as it displays the personality of the individual or the brand. Like Black has always been a symbol of serious, and white represents peace but together they represent simplicity. Whatever color you choose for the website background, make sure it matches rest of the elements.
Graphics: Graphics are the extra elements that enhance the web design like product or content related images, graphics and logos. Now, these things might hamper the page loading time, and hence they are to be placed appropriately according to user’s convenience and the website color and content.
Fonts: Use of various fonts or web fonts enhance the website design and attractiveness. There are a no of web fonts that are widely accepted and your designer can use them if needed.
Content: Content is the king of online world. Content and design are directly co related and are equally responsible for a good web design. One way to ensure good content is to double check it, and every word of written content should be meaningful.
Now, a good web design is perfect only if it’s verified by users as user friendly. How to make a website user friendly.
Below are listed some steps to ensure this:
Navigation: How user search and browse your website, this area is to be considered deeply. Site architecture, menus and other navigation tools should be designed according to users point of view. Ease of finding the required content is the priority.
Multimedia: search related video and audio incorporated with text content help improve the web design. Availability of video and audio helps grasp the available information quickly.
Compatibility: Design of the website should be compatible with every platform and every browser used to access the internet.
Interactive: Add different call to actions buttons to increase user participation and involvement and increase website activeness. Add comment box, feedback boxes and provide you contact info.